We live in a digital age where everything is handled and monitored digitally to bring efficiency and convenience to communication. Evidently, digital signage has become an eminent part of today’s technological world. The prominence of digital signage system is wide enough that today you cannot browse the internet, go shopping, or simply walk down the street without encountering that brightly lit, attention-grabbing sign. Despite being a commonly used technology, many people still ask the fundamental question, i.e., ‘What is digital signage?’
If you’re one of them, let’s first address the basics and then move on to why brands should embrace digital signage to propel their messages and stories more loudly and clearly.
As the name suggests, digital signage is a digital screen that displays signs. Usually, it is intended to send a specific message to a set of people. These people can be internal teams of an office, students of a school, or potential customers of a brand. Based on the particular purpose, the signage can be tailored to show unique content that maps to your purpose or objective.
Whether you hit a supermarket or visit the airports, these digital signage displays will be staring at you and sending you some kind of message. Almost every domain has embraced the potential of digital signage today. These industries use different technologies like projection, LED and LCD to display additional content in the form of video, images, streaming media, and more.
Digital signage displays have remarkably replaced paper marketing and minimized its prominence. Businesses and many other industries are focusing on a paperless approach to put out the word.
Indeed, there are different types of digital signage systems that you can use according to the requirements. Each type of digital signage fulfills a certain demand of the client. Hence, it is important for you to select the right type of digital signage that can yield results.
Here are different types of digital signage:
The two basic components of any digital signage system are software and hardware. While the hardware is a screen that displays the information, digital signage software helps in processing the data and displaying it on the screen without much hassle.
If we go a little deeper into the digital signage solutions, you will find it divided into four components:
Digital signage systems are essentially tools of communication. Therefore, the strategic placement of digital screens is crucial. Where and how you place your these displays largely depends on two major factors:
In case you are confused about opting for digital signage, here are some benefits that will help you make a decision.
When shoppers are engaged in your products or services, they are likely to turn into loyal customers. That’s the reason most businesses ensure they provide their shoppers with all the required information to feel comfortable.
Have you ever waited in a store wishing a sales guy to ask if you need anything? If yes, then you probably have not visited that shop again.
That’s precisely what happens when you are not concerned about your customers. By using the apt digital signage content, you can allow your customers the freedom to help themselves.
No more making your customers wait, as efficient digital signage can do it all for you.
Today everyone knows what is a digital signage display. It is the media player on which digital signage content is showcased in an appealing manner.
Even if you are operating from a different corner of the world, the digital signage display can be installed in any part of the world.
It is a huge benefit for the branding process as you can get globally recognized with the help of digital signage. For instance, if you have different branches at several places, the displays will ensure that there is consistency in the system.
This can quickly improve your sales and provide you with benefits that can take your business to greater heights.
Customers' requirements and preferences change at regular intervals, so you can never stick to a single plan always. One of the significant benefits of using digital signage is that you can use the displays according to your convenience.
For instance, if you own a restaurant or hotel, you need to change the pricing every now and then. The traditional menu board method does not allow you to make real-time changes which can decrease the efficiency.
However, digital signage makes it super simple to make changes in your digital signage content at any hour of the day.
There is specific software that will help you pick the right type of content for the business.
The benefits and significance of digital signage are not just limited to in-store facilities. The digital signage display will help you attract a more extensive set of audience and viewers.
You just have to leverage the potential of digital signage. Only then will you be able to create a lasting relationship with your clients.
Also, it will come in handy in attracting new customers and keeping the existing ones closer. Today digital signage has become highly popular and for all the good reasons.
It is all about influencing people with digital signage and seeing what it brings to the table.
It is human nature that we tend to grasp video elements more than textual ones. It is vital to give your customer something that will provoke their purchase intention.
Digital signage helps in spreading the word without any manual efforts. When your customer sees an ad campaign on billboards created digital signage, they will further tell other customers regarding your brand.
That’s how the word will be spread across your target audience and sometimes even outside. It is important for your brand that the digital signage comes out successful.
The combination of digital signage content, graphics, display movement, etc., makes digital signage an ideal choice for marketing and promotions.
Long queues can disrupt the in-store experience of your customers. Don’t let this mistake take away a chunk of profit from you. With digital signage, you can ensure lower wait times for your customers.
Whether it is digital menu cards or self-checkout services, smart digital signage systems can help your business grow to a great level. There are different ways in which digital signage can make waiting in queues interesting for your customers.
You can think about adding quizzes, fun facts, and even interesting information about the shop that will keep them engaged. They can pass their time while waiting in the queue.
Customers will be less frustrated, and companies will be able to advertise more of their services. For this, you need to make the most of the digital signage.
You can optimize all the above-mentioned benefits with the help of analytics systems. Smart digital signage systems can provide all the relevant insights regarding the engagement of customers.
You can check which products/services are most searched, what were the sales of the previous month, and provide you insights regarding improvement.
The analytics report will help you in making tweaks in your strategy and looking at how you can improve your processes. For instance, if you get to know that customers are only engaged in the first 10 seconds of a 20 seconds video, you need to make your video even more compelling.
It is important to understand what is digital signage used for, only then will you be able to make the most of it. Today, it is used in the majority of the sectors. It can benefit different industries to increase their traffic and attract customers by making attractive videos and image content.
For instance, retail outlets can get more sales; banking institutions can reduce waiting times with interactive self-service tools; restaurants can change their menu digitally, and so much more. In today’s world, digital signage is used in almost every industry. Here are some common places where you can easily spot these screens:
Today, everyone knows what is digital signage technology, and that’s the reason it is getting massive traction among the industries. The future of digital signage is bright and fulfilling. In the coming years, you can witness some great changes in digital signage technology that will further pique the interests of the people.
Before embracing the benefits of digital signage, it is important to learn its nitty-gritty. The above mentioned are some fundamental information regarding digital signage that will help you get through. You must explore more about this digital technology to help your business outgrow the competition and reach out to your audience.
Even after being aware of the technology, you may still get confused about what kind of digital signage software and hardware you should opt for. To find the most appropriate solution, you need to first answer a few questions about your business.
Once you know all these factors, you will be able to find the most suitable digital signage solution for your business purpose. You will have to learn more about what digital signage is used for and specify your individual purpose to see which digital signage player will fit into your use case.
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Digital signage are the visuals comprising of image, video or multimedia content displayed on digital screen (LED, LCD or Projection) for informational or marketing purposes. The digital signage installation includes hardware, software, connectivity and contents.
Digital signage has now become an important part of communication tool for organizations to deliver informational or marketing content. There are many factors why digital signage are becoming ubiquitous. Digital signage are attention grabbing, contextual, dynamic, increases recall and retention rates, impacts on impulse buying, adds to customer experience and is cost effective compared to conventional signage.
Digital signage is a combination of multiple components which includes hardware, software and connectivity. A Digital signage system typically would include the following -
Digital signage cost would include the cost of all four components of signage i.e. screen, signage player, CMS and cloud. Over all cost would vary depending on the types of each component. Check here get an idea of CMS and cloud.
Digital Signage player is the hardware that drives the content on the display. Digital signage players comes with a variety of operating systems including Android, Windows, Unix, google chrome etc.Among these android digital signage players are very commonly used. There are smart digital signage displays as well, which comes with embedded signage player or sometimes called System-on-Chip (SoC) e.g. LG web OS, Samsung Tizen or Android based smart TVs. Typically a signage player will have CPU, local storage (Hard Disk, SD Card or eMMC), memory (RAM), WiFi/LAN, USB and HDMI ports.