benefits of using digital signage over traditional signage
19

Nov

Top 12 Benefits of Using Digital Signage For Your Business

Digital signage is a brilliant addition to any business, regardless of the type of business it serves. Traditional print signs have been a pillar of advertising for generations. However, in the last decade, companies are increasingly employing electronic media to up their marketing & advertising outcomes.

In this blog, we will dissect the reasons for this exponential shift towards digital signs.

Discussion highlights:

The Top Benefits of Digital Signage Over Traditional Signage

Print advertising no longer has the attention-grabbing appeal it once did because of so many distractions. People are tech-savvy these days. They are far more likely to notice a high-resolution digital display than an outmoded and dull static signboard.

Electronic signage can provide far more vibrant colors and motion than other types of advertising. The digital signage industry is predicted to grow to $27.8 billion by 2026, up from $16.3 billion in 2021, according to MarketsandMarkets.

The most adaptable banner in the world is a digital screen. Any business can use digital signage to easily display their products, services, or other material, allowing them to stand out and engage with more customers. One can choose from a single big-format screen to multi-screen video walls, freestanding kiosks, shelf-edge displays, and tablet devices in a variety of sizes and styles to meet your objectives.

The advantages of digital signage are clear on the surface. It improves the appearance of your workplace, business, hotel, or retail store. It demonstrates your company’s culture of keeping up with the changing landscape of markets.

Digital signage, however, does considerably more than provide a positive first impression. The advantages of digital signage extend beyond improved communication and visitor empowerment to increased revenue and cost savings.

Here are the twelve of the most undeniable advantages of using digital signage for any business.

Irresistible Visual Appeal

Two shoppers gaze at a video ad playing on the digital signage display installed inside a retail clothing store.

The power of digital signage to captivate attention and entertain an audience is one of its most well-known applications. This can help a company in a variety of ways.

1. Stand out in a large pool of advertisements

Imagine yourself as a passerby who comes across hundreds of billboards and advertisement banners each day, showing various product promotions, offers, and everything in between. At one point, people will stop caring. What is the way around that point?

Since people are visual learners with short attention spans, bright screens playing HD or 4K graphics will always have a ten times higher impact than a conventional ad poster.

The potential of video content is nowadays exploited in every business as it immediately commands people’s attentiveness. There is an incredible variety of dynamic content ideas for digital signage that companies, big or small, can profit from.

2. One medium for all forms of content

Digital signage is, in fact, a one-size-fits-all solution. It lets you show movies, text, photographs, animations, social media, live news, emergency alerts, event listings, and an unending list of media formats.

Following the traditional signage model, businesses are making scattered investments in advertisement designing, printing, logistics & service. On the surface, it looks like they are spending less than those investing in digital signage. But, that is nothing short of a delusion.

Most advanced digital signage software also allows you to create your own media with integrated design applications like Canva. These design tools are simple to use and offer tons of customizable templates that anyone with zero design expertise can master.

Modern software vendors also provide customizable digital signage applications that produce tailored content like live news or real-time weather updates. The astute businessman will measure profits in ROI, not investments. And the ROI is perhaps the most prominent advantage of digital screens over static signboards.

Empowered Customers and Clients

Another reason digital signage is so important for any business is its potential to create interactive user experiences. An empowered audience is always more satisfied and more time-efficient.

Organizations must reconsider design, content, audience and the interaction between them to inject greater excitement, joy and serendipity into screen experiences.

- Accenture Insights

3. Allows audiences to choose content

When your audience has the flexibility to choose and customize the screen content, it boosts their engagement with your business.

Thousands of gigabytes of content can be stored in a single interactive kiosk. An interactive kiosk can provide information on anything from tourist attractions to restaurants to museums and botanical gardens. People can utilize Google maps to locate the quickest route to their destination, zoom in to check the road traffic, or take virtual 360-degree tours through your digital signage.

4. Customers make better purchasing decisions leading to better sales

A man in a black sweatshirt interacts with a kiosk showing the digital product catalogue of newly-launched smartphones.

Customers, particularly millennials, are progressively preferring to make their own purchase decisions. A Harvard Business Review field survey report explains how in-store shoppers are more likely to throw over a purchase idea when a sales assistant invades their privacy. With such data in hand, businesses need to figure out an alternative way to persuade customers into buying their products; that is where interactive screens come into play.

Screens have the potential to tilt a shopper’s purchase verdict towards a more favorable product.

But, how can that happen?

There are some clever ways, such as showing demo videos of products that you want to upsell. Or adding a ‘People’s Choice’ label on your higher-value products in a navigable digital product catalogue.

Your in-store retail digital signage can also give personalized recommendations to your customers based on their purchase history, gender, and demography.

Believe it when we say customers are smart enough to evaluate their best possible deals. And, when they do it independently, without a sales rep stalking them throughout the store, it gets your business more transactions.

5. Self-check ins and check-outs

Self-service kiosk programs exist to provide a unified user interface that allows users to complete a job at the kiosk. For instance, customers can scan QR codes on digital signage screens to check in and out of retail stores, hotels, and restaurants. Similarly, a digital ad that attracts a user to a kiosk can also allow the consumer to learn more about the product and, eventually, place an order.

Businesses can integrate their self-check-in systems with queue management software to generate soft tokens and show them on digital displays.

Automated Operations

For businesses, time is money. Digital signage saves time with automation which is impossible with static signage.

6. Content can be scheduled

A team of employees discusses their schedule inside an office. They refer to a digital screen showing their work timelines

One of the most appealing features of digital signage is its “set it and forget it” scheduling capabilities. It’s simple to program items to play at specified times throughout the day. As a result, the information is relevant to the audience and their requirements.

Scheduling your digital signage content in advance can save you much time and simplify the process of updating your screens. Having your screen material prepared eliminates the stress of monitoring your displays, whether you’re arranging seasonal promotions, social media postings, or even birthday notes.

7. Real-time digital content and updates

Many of the modern screen management software provide digital signage content apps that can gather live information from a third-party system and project the content on a digital signage display. Every live content can be using these apps, from social media feeds to weather to RSS News feeds. As more technologies merge, we may expect real-time content to become one of the most popular types of material to be played on digital signs.

Better Customer Experience

Customer experience takes the center stage in any business strategy. There are many ways to leverage screens for improved experience.

8. Lowered Perceived Wait Time

Businesses, especially B2C businesses, have difficulty in managing queues and customers' frustration during the wait time. Several researches have pointed out that displaying an estimated time of progress can significantly reduce customers' impatience. Thirty minutes in a waiting room feels like ten minutes when visitors are engaged by digital signage content.

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Additional Financial Benefits

With digital signage, you may enhance revenue by marketing products and services. But you can also use your signage screens to directly generate more income while cutting costs.

9. Display ads for non-competing business

A digital signage screen shows deals on headphones with a ‘Shop Now’ call to action and offer price.

You may advertise your organization as well as other non-competing groups when you have the attention of a highly engaged audience. You can sell ad space to other businesses that share your audience but offer different products and services. For example, if you are a retail shop selling music CDs, you can rent your screen space to a brand that sells headphones & musical gear.

10. Never order replacement signs again

Remember the ordeal one had to go through in the days when print signs were the only advertisement tool? A single typographic error in the printed banners could lead to business delays, miscommunication, and massive financial drains.

One huge advantage of electronic signage over such traditional signs is the ability of the former to edit the screen media immediately, from anywhere. You may refresh your content frequently without having to invest a penny.

Improved Internal Communication

A corporate digital signage installed inside a conference room shows the messages on a Slack channel

Beyond client communications, digital signage is also an effective motor to simplify a business’s internal communication network. Companies that employ screens for workplace communication drive better results.

11. Screen network creates employee network

Digital signage is an excellent tool for bringing your team together, even if they are spread out across the globe. A software facilitates managing screens across various locations from a single platform, ensuring visual consistency and compliance.

There are additional benefits of using a screen software for your business’s internal communication. API integrations can connect the software to your firm’s internal servers or messaging platforms like Slack, allowing you to display specific message threads at particular departments.

Gather Intelligence Effortlessly

Employees sitting in a meeting room discuss the monthly sales stats that are being presented on a large digital signage screen

Businesses need data to evaluate their growth. What if the good old digital signage could also bring these data for them? Well, that’s very much possible.

12. Audience analytics

Digital Signage Analytics is a computer vision technology that provides critical data about the audience interacting with the screen, such as the audience’s size, demographics, and preferences. Marketers can use this information to gauge their business advertising efforts and make calculated decisions.

For example, they can quickly determine which content or advertisements are most effective with customers. This can even include comparing sales numbers for specific products based on the time of day and frequency of ads for that item.

The Future of Digital Signage

If you are still sticking with traditional signboards, there is a high chance your business will allow potential consumers to walk right past you. Digital signage is more than just a flashy display. Shops & office premises will undoubtedly look better with high-resolution digital signage displays. But the core significance of digital signage for your business lies in its diverse functionalities.

So, don’t miss out on the numerous advantages of digital signage. Pickcel is an award-winning digital signage software brand. All Pickcel clients enjoy free consultations on digital signage, lifetime free software updates, and 24/7 support.

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About Manav Jain

Manav is a content writer for Pickcel and a lifelong learner with a desire to develop content. He combines his curiosity with his experience and creativity to write about the ever-dynamic world of business.

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