How Can Digital Bulletin Board Enhance Internal Communication
27

Oct

How Can Digital Bulletin Board Enhance Internal Communication

Let’s start with a fun fact: Nobody ever gets rid of the old notes on a bulletin board! Now, let’s ask ourselves a question: How many times do we stop to read the information and announcements displayed on a bulletin board any time we walk past them? The answer will be ‘very few.’ Be it in the classrooms of a college or corporate corridors, the bright and fancy leaflets seldom serve their purpose: communication.

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Digital Queue Management
22

Oct

digital-signage-queue-management-application

A certain customer waits in a long queue at one of the billing counters near ‘Exit A’ of a supermarket. All the counters near ‘Exit A’ have similar drawn-out queuing lines. The customer has only three items to bill. But, the other shoppers in front of her have their carts full. The customer is restless. She has to pick up her son from school. On the further end, near ‘Exit 2’, a new billing counter becomes operational, only for shoppers with less than ten items.

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Pickcel Ranks High at GoodFirms For Their Outstanding Solutions
6

May

Pickcel Ranks High at GoodFirms For Their Outstanding Solutions

Pickcel is actively taking innovative approaches to deliver digital signage solutions. The firm also remains a top choice among multiple companies due to their effortless and comprehensive ways of displaying content. Have a look at the profile of Pickcel to know more about their features and other information in depth. About the Company Pickcel is a cloud-based signage solution institutionalized in 2014; since then the firm drives on the mission to run effective digital signage service.

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What are the trends of Digital Signage Technology in 2020?
13

Jan

What are the trends of Digital Signage Technology in 2020?

Digital signage is in a major upward trend, primarily driven by technical advancement, cost-effective hardware, and easy connectivity. We have witnessed significant innovations in digital signage space since the last couple of years and it is expected to evolve further this year. We will quickly look at a few pointers from a technology perspective to look forward to the year 2020. Artificial Intelligence It has been talked about for some time now about Artificial Intelligence contributing towards more contextual and personalized information on digital signage displays.

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Are Your Employees Engaged? | Pickcel Digital Signage
10

Jan

Are Your Employees Engaged?

Only 13% of employees worldwide are engaged at work. Gallup’s State of the Global Workplace study In other words, only about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations. The bulk of employees worldwide – 63% – are “not engaged,” meaning they lack motivation and are less likely to invest discretionary effort in organizational goals or outcomes. And 24% are “actively disengaged,” indicating they are unhappy and unproductive at work and liable to spread negativity to coworkers.

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Creative Communication in Employer Branding
10

Jan

Creative Communication in Employer Branding

It is said that we humans remember (create memories of) those situations/moments/ events that have engaged at least 3 out of our 5 senses – Feeling (Touch), Taste, Sight, Smell & Hearing (Sound). In this era of information overload, could we then apply the above techniques to our critical communication, and gain that elusive mind space of our target audience? Yes. It is possible. Almost 90% of all official communication has at least two of these sense(s): Sight – Visual, Hear – Background noise, or Feel – Words (tone of voice).

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6 Benefits of Digital Signage in Healthcare | Pickcel Digital Signage
1

Jan

6 Benefits of Digital Signage in Healthcare

Digital signage is a powerful visual communication tool for businesses to engage their audience. With bright screens and colorful dynamic content, digital signages attract the viewer’s attention quicker and easier than any other form of advertising media. While other industries are adopting digital signage to engage their in-premise audience, healthcare is also fast catching up to reap the power of digital signage. It has become an essential part of technology for larger hospitals and multi-specialty clinics.

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