How Digital Signage Benefits Corporate Communication?
18

Jan

Digital Signage for Corporate Communication: How It Helps

Digital signage improves the efficiency of corporate communication. It not only provides a highly-visible internal communication channel to share information but also keeps the workforce and customers in-the-know. If you haven’t incorporated digital signage for your corporate communication strategies, you are lagging behind in the digital world. Today, organizations have started considering the strategic placement of digital signage screens. From conference rooms to staff cafeterias, break rooms, and other places, digital signages keep the workforce updated and informed and allow the customers to know more about the brand and business.

Read More
What Are The Top 7 Trends of Digital Signage in 2021?
15

Jan

What Are The Top 7 Trends of Digital Signage in 2021?

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient…highly contagious.” - Inception Now that we have left behind the bizarre year of 2020, this popular quote from the movie ‘Inception’ makes more and more sense. Looking back, we now realize how the world has changed its living habits. And, it is safe to say here that these habits will persist even after we recover from the global pandemic situation.

Read More
How to Create Digital Menu Board
31

Dec

How to Create a Digital Menu Board 6 Best Free & Paid Tools

How many times have you experienced this— you walk past a quick-serve restaurant, you notice the outdoor digital menu board displaying the mouthwatering images of a burger or sushi…and now, all of a sudden, you feel HUNGRY! Can’t tell about you, but the marketing trick always works with foodies and gastronomes. And, that is precisely why your restaurant desperately needs a digital menu board, if it already hasn’t got one. Both indoor and outdoor digital menu boards act as visual magnets to draw customers towards the counter and increase sales.

Read More
Tips to Create Amazing Digital Signage for Your Restaurant
28

Dec

Tips to Create Amazing Digital Signage for Your Restaurant

In a restaurant business, the more you appeal to your customer, the better would be your sales. When customers walk into your restaurant, they are looking for good food that can satiate their cravings. A restaurant’s work begins when a customer enters with a desire to eat good food. But how do you let them know what you have to offer them? That’s where digital signage for restaurants helps. Digital signage for restaurants is basically setting out the message on different screens.

Read More
How Can Digital Bulletin Board Enhance Internal Communication
27

Oct

How Can Digital Bulletin Board Enhance Internal Communication

Let’s start with a fun fact: Nobody ever gets rid of the old notes on a bulletin board! Now, let’s ask ourselves a question: How many times do we stop to read the information and announcements displayed on a bulletin board any time we walk past them? The answer will be ‘very few.’ Be it in the classrooms of a college or corporate corridors, the bright and fancy leaflets seldom serve their purpose: communication.

Read More
How Digital Signage Can Improve Queue Management | Pickcel
22

Oct

How Digital Signage Can Improve Queue Management

A certain customer waits in a long queue at one of the billing counters near ‘Exit A’ of a supermarket. All the counters near ‘Exit A’ have similar drawn-out queuing lines. The customer has only three items to bill. But, the other shoppers in front of her have their carts full. The customer is restless. She has to pick up her son from school. On the further end, near ‘Exit 2’, a new billing counter becomes operational, only for shoppers with less than ten items.

Read More
Pickcel Ranks High at GoodFirms For Their Outstanding Solutions
6

May

Pickcel Ranks High at GoodFirms Due to Their Outstanding Solutions

Pickcel is actively taking innovative approaches to deliver digital signage solutions. The firm also remains a top choice among multiple companies due to their effortless and comprehensive ways of displaying content. Have a look at the profile of Pickcel to know more about their features and other information in depth. About the Company Pickcel is a cloud-based signage solution institutionalized in 2014; since then the firm drives on the mission to run effective digital signage service.

Read More
What are the trends of Digital Signage Technology in 2020?
13

Jan

What are the trends of Digital Signage Technology in 2020?

Digital signage is in a major upward trend, primarily driven by technical advancement, cost-effective hardware, and easy connectivity. We have witnessed significant innovations in digital signage space since the last couple of years and it is expected to evolve further this year. We will quickly look at a few pointers from a technology perspective to look forward to the year 2020. Artificial Intelligence It has been talked about for some time now about Artificial Intelligence contributing towards more contextual and personalized information on digital signage displays.

Read More
Are Your Employees Engaged? | Pickcel Digital Signage
10

Jan

Are Your Employees Engaged?

Only 13% of employees worldwide are engaged at work. Gallup’s State of the Global Workplace study In other words, only about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations. The bulk of employees worldwide – 63% – are “not engaged,” meaning they lack motivation and are less likely to invest discretionary effort in organizational goals or outcomes. And 24% are “actively disengaged,” indicating they are unhappy and unproductive at work and liable to spread negativity to coworkers.

Read More
Creative Communication in Employer Branding
10

Jan

Creative Communication in Employer Branding

It is said that we humans remember (create memories of) those situations/moments/ events that have engaged at least 3 out of our 5 senses – Feeling (Touch), Taste, Sight, Smell & Hearing (Sound). In this era of information overload, could we then apply the above techniques to our critical communication, and gain that elusive mind space of our target audience? Yes. It is possible. Almost 90% of all official communication has at least two of these sense(s): Sight – Visual, Hear – Background noise, or Feel – Words (tone of voice).

Read More
6 Benefits of Digital Signage in Healthcare | Pickcel Digital Signage
1

Jan

6 Benefits of Digital Signage in Healthcare

Digital signage is a powerful visual communication tool for businesses to engage their audience. With bright screens and colorful dynamic content, digital signages attract the viewer’s attention quicker and easier than any other form of advertising media. While other industries are adopting digital signage to engage their in-premise audience, healthcare is also fast catching up to reap the power of digital signage. It has become an essential part of technology for larger hospitals and multi-specialty clinics.

Read More