December 29 2021
8 min read
Digital signage is a remarkable solution that has attracted a great deal of attention in the marketing world as an instrument to drive user engagement and communication.
One comes across hundreds of articles on why digital signage is an excellent investment- visually appealing, environment-friendly, multi-functional, and so on.
But finally, it all boils down to the content that you play on your screen. That is what keeps the audience engaged. That is what produces the result.
The content is the final switch that prompts the viewers to take action, whether it is purchasing a product they would have otherwise ignored or participating in a fun office contest that makes them enjoy their work. The bottom line is simple: even the sleekest and most sophisticated digital screens will feel dry without a telling content that brings value to the audience.
On the other hand, engaging media can breathe new life into an old screen. Displaying high-quality, highly relevant content for digital signage and choosing the proper display for digital signage is essential.
Your digital signage content strategy can help you increase user engagement, impulse purchases, revenue, boost employee productivity and customer satisfaction.
This blog lists some of the top industry-specific and innovative display ideas that will give your business a competitive edge. So……here we go!
Digital signage network is an integral part of corporate marketing strategy. But the use cases of screens extend beyond that. Here are some examples.
1. Company Sales and Stats Dashboard
A survey report by EY shows that data-driven businesses are more likely to succeed in general because they can quickly identify problem areas. However, this business-critical data is often segregated and unavailable to the grassroots level workers who bring about the actual impact.
Displaying your company’s sales and customer statistics on your digital signage screen will align your employees' and top-management ambitions. Employees are better equipped to comprehend client behavior and discover how close they are to achieving the actual figures.
2. Branding & Band Storytelling
People say a picture speaks a thousand words. So why not leverage it to convey your message? Showcase your new and forthcoming innovations, product launches, employee achievements, or event promotions.
Videos are fantastic examples of dynamic content. Your office digital signage screens can play engaging videos like start-up journey, motivational TED talks of company executives, or CEO interviews to establish your brand & organization leaders as industry ground breakers.
Other interesting corporate media examples include show-reels, demo videos, or videos of customers caught on camera gushing about how great your services are.
3. Employee Recognition & Team Photos
A little pat on the back never hurts. According to a report by Gallup , frequent employee recognition, preferably once per week, results in better work output. And yet, only a meager 11% of corporate managements understand the importance of employee recognition. Corporate offices can leverage installed displays to show an employee of the week or star employee of the month.
Further, with digital signage apps like Meet the Team, it becomes remarkably effortless to add employee images and professional details. Introducing the new joiners becomes fun.
Team profiles also serve to represent the office culture. Displaying some behind-the-curtain images or videos of office fun and frolic can prove to be a fantastic first impression to clients and visitors.
4. Your Website and Information About Your Company
By integrating your website URL in the signage layout, you can display a lot of information about your organization on the screen. Your corporate guests waiting in the lobby or conference rooms can learn more about the company mission or recent tech updates while you prepare for a presentation.
The whole point of having a digital signage solution for your workspace is to make sure that the content serves as your biggest brand ambassador.
5. Time, Calendar, Appointments, and Schedules
If there is one place that needs a calendar and a mammoth-sized digital clock, it is the corporate workplace. There can be no argument against the fact that manually managing hundreds of meeting schedules and appointments calls for miscommunications and business losses.
Digital door signs, meeting room signs, and chamber displays are the best strategic locations to show appointments and daily timetables.
Scratching out canceled appointments & overwriting the new dates is already sounding repulsive. Instead, a digital signage software is ten times more organized, and the company receptionists can update schedules within moments.
Related Article: How Can Digital Signage Improve Workplace Communication?
6. Industry Trends
A thriving organization keeps up with the most recent trends, developments, and alterations in the field. As an efficient corporate strategy, many firms regularly attempt to feed their employees with niche-specific trending news such as competitor collaborations, bankruptcy news, trade events, market shares, white papers, industry analytics, & reports from reliable organizations like McKinsey, World Economic Forum, or PewResearch.
7. Before and after pictures of your projects
This digital signage content is another excellent way to showcase the quality of your work and establish customer trust and loyalty. Whether you work in real estate, interior decoration, cosmetic surgery, hair styling, or personal grooming, you can highlight your projects' before & after images to demonstrate your success. People want to see progress pictures before collaborating with you or availing of your services.
8. Holiday Lists
Everyone, regardless of their line of employment, is entitled to a break. According to research, employees are more productive when anticipating a vacation. So, to make your staff happier, why not display a list of forthcoming holidays on your digital signage screen? Add some thrills with ticking countdowns to the Christmas holiday or make a routine ‘Friday is Here’ announcement to make your workplace a little upbeat.
9. CSR contributions
Another interesting example of corporate digital signage media is showcasing the corporate social responsibilities of any company. Your organization can display images and text-based messages that remind employees of your CSR principles. Screens in high-traffic areas such as waiting-lounges and entrances are the best locations to showcase your CSR initiatives.
Volunteer opportunities, images from community efforts, real-time data indicating how much waste or energy is being saved across the organization, donation amounts, and anything else that can be useful to your company culture can all be included in your display content. The overarching purpose is to remind and reassure everyone in the firm about the good that is being done because of their efforts.
10. Training videos
Every micro detail in a training session is impossible to grasp or note down. Therefore, showing pre-recorded training videos on your company screens can come in handy for your staff. This practice makes it easy to coordinate and arrange training sessions as team activities rather than individual tasks completed at one’s desk. Corporate digital signage screens can highlight reminders and key takeaways so that the trainees can apply what they’ve learned at work.
11. News & RSS feeds
Everything happening in the world affects business. That is why at least one screen in your corporate office needs to be tuned into the live news feeds all the time. Adding the top global news apps to your digital signage playlists, such as CNN News, BBC is a must-have. News feeds also serve as infotainment for your corporate clients waiting in the reception bay or meeting rooms.
RSS feeds is another fantastic example of digital signage content. RSS feeds are live updates from news channels, blogs and practically any website. Corporates can follow RSS feeds of industry-specific news channels or their competitors to stay updated on the latest trends.
Related Article: 34 RSS feeds that you can follow in 2022
12. Office jokes
You have a digital signage sitting idle in your office reception or showing a default logo of your brand or some boring screensaver. Why not use it utilize it to tickle some funny bones?
Showing office jokes, entertaining GIFs, office memes on your corporate screens can help break the monotony of a standard 9-5 workday. Humor can be the most helpful instrument when you’re trying to promote business culture or get a team through a difficult situation. Jokes are also great icebreakers & conversation-starters.
Retail stores can make the best use of electronic signs for both in-store displays and outdoor window displays. Bright screens attract customer attention and content scheduling allows store owners to plan their marketing activities ahead of time.
13. Discount Coupons
Retail stores can gamify deals on products with a discount coupon solution. With such a solution, one can set the discount parameters (like discount percentage, discount duration, scan duration) and enable the QR code feature; a unique QR code is then auto-generated. Customers can receive their e-coupon by scanning this QR code with their mobile phones.
14. User-Generated Content and Testimonials
Food-service and hospitality businesses can use digital signage to boost the brand value with user-generated content such as customer testimonials, reviews, social media posts & tweets about your restaurant or hotel. It’s a subtle way to build trust among the audience, provide social proof, and reinforce your brand’s credibility.
15. Digital product catalogs
Another incredible example of media for in-store digital signs is a digital product catalog. It is a clever way to upsell and cross-sell your merchandise; retailers can add attractive images on life-size screens to create an immersive experience.
Digital catalogues are super easy to make and update. A store can show a collage of the same product in different colors or create a mix-and-match suggestion with complementary products to cross-sell.
Related Article: How to create a digital catalog for your business?
16. Contests, upcoming events, and loyalty programs
Contests are a terrific way to attract the attention of your audience. The more you promote your contests, the higher the likelihood of participation. Interactive digital displays that allow the passerby to ‘Spin the Wheel’ and get free gifts is a super cool idea to make your newly launched items sell quickly. Retailers can also use store digital signboards to give spotlight to the contest winners.
Many car dealerships use digital signage to display a myriad of content like loyalty programs, special membership packages, car maintenance schedules, and more.
17. Promotions and campaigns
No amount of promotion is enough when it comes to retail. Whether it’s showing off the sleekest gizmos or the spring apparel collection, retail brands can make the best use of digital signage.
Use life-size bright screens to show advertisements and convert casual onlookers into store customers. Retailers can also use window displays to play personalized advertisements based on demography, weather, seasons, holidays & celebrations.
Restaurants, QSRs, bars & hotels are constantly looking for innovative ways to upgrade their businesses and add little eccentricities to their brand image. Their digital transformation strategies directly impact their business sales. Here are a few examples how the hospitality sector can use digital display boards.
18. Welcome Signs
Digital welcome board displays are a modern and professional approach to greeting guests or customers as they enter your hotel, resort, restaurant, or banquet hall. No high-end commercial screen is required. You can turn any modern Smart TV into a digital signage screen and repurpose it to show custom welcome messages and preliminary information such as the hotel manager’s name, the company values, hotel amenities, and service extension numbers.
19. Digital menus
People are crazy about food! And that is one good reason to digitize your menu. A digital menu board that shows your food list with high-resolution images, rich animations, and dynamic videos will naturally attract more eyeballs. Adding nutritional facts, ingredient lists, recipe information, or hygiene certificates are successful ways of making restaurant menus more eye-catching.
Related Article: Top free & paid applications to create attractive digital menus
Hotels & resorts can showcase amenities such as swimming pool, free Wi-Fi, spa, gym and other facilities that make their services special. Many hotels have unique selling points like zero-plastic tolerance, or theme-based experiences. For such hospitality businesses, promoting their USP with the help of digital signage gives them a unique identity.
The transportation industry is using digital technology to modernize the way people travel. From GPS-based maps to metaverse tours, travel & tourism landscape is changing rapidly.
21. Maps & virtual tours
We always run into difficulties and confusion while navigating a new city or searching for a friend’s home address. And yet, we don’t carry a physical map in our pockets. That makes sense since maps are now digitized and readily available on our phones.
To make things even better, the transportation industry and the city administrations can place roadside kiosks that allow the public to check virtual maps with real-time traffic monitoring. Providing a more participatory experience, these maps can also show an on-demand 360-degree virtual tour of any area.
22. Live vehicle information
When it comes to catching a flight, bus, or train, people are in a rush. The last thing they want is to run from corner to corner to search for the latest updates on flight schedules, gate numbers, lane numbers, and expected arrival time. Customers prefer to get information comprehensively, so displaying such travel information on large commercial monitors using a Passenger Information System makes more sense.
Besides displays installed at terminals, the live vehicle information can also be shown on on-board displays in cabs, buses & metros.
23. General infotainment Airports, bus stops, or railway stations are inarguably the worst places to wait, yet one still has to. That is why it is so vital that any transportation hub shows infotainment content like weather, AQI data, regional news updates, or entertaining YouTube videos on digital screens.
24. Travel guides
According to the World Bank, the year 2019 alone saw 2.28 billion international tourist movements globally. Transportation hubs, particularly international airports, can deploy digital tour guides or information kiosks.
Tourists can use these kiosks to browse a plethora of travel-related information such as popular destinations, inter-state travel advisories, local travel agent details, emergency helpline numbers, the best restaurants in town, or the top local food recommendations. These kiosks can also allow booking of flights, hotels & cab services.
Kindergarten, high schools, universities & research labs are all quickly upgrading their campuses to join the digital era. And the electronic signage for the education sector is resulting in massive productive outcomes.
25. Student recognition board
Integrating student-generated content into the screen, such as paintings, craft work, science models, or best-graded projects, is another excellent use case for school digital signage.
Promoting children’s academic or non-academic achievements with their peers and teachers boosts their confidence and motivates them to keep working hard.
26. Digital Notice Boards
For in-campus communication, digital display technology is rapidly replacing paper notice boards. It is quick and efficient and doesn’t require too much manual management. School and college administrations can update any information instantly with a bulletin board application. One can put up multiple messages on a single screen, such as event calendars, scholarship opportunities, faculty meetings, holiday lists, and class timetables.
27. Visual Learning
A classroom digital signage can help students learn faster and retain information for a longer duration. Particularly among elementary grade students, bright imageries, when played on high-resolution screens, can contribute significantly to the student’s cognitive development.
Presenting shapes, colors, or playing nursery rhymes on classroom TVs can effectively foster visual learning among school children.
The most significant advantage of integrating digital displays in your teaching process is the perk of audio-visuals. When ears are involved, a child will comprehend lectures far better.
28. Emergency Alerts
Digital signage on campus is the most efficient way to communicate safety messages to students and staff. A safety-first digital signage program should be a priority for all schools and institutions, especially since many screen software can be combined with emergency alerting systems.
The life-saving Quickplay feature of the Pickcel software lets users instantly play emergency messages across any number of screens!
Suggested Read: 20 best use cases of school digital signage
There is a whole list of benefits that hospitals & clinics can reap with digital signage screens. Here are a few examples. From enhancing patient experience to improving internal communication and branding, the healthcare industry is a playground for innovative use of screens.
29. Doctors list
A hospital or clinic’s foundation is its doctors and nurses. Complete doctor and surgeon profiles, including headshots, contact numbers, qualifications, specialty, experience, and achievements, are much easier to present on hospital screens. Another technique to build patients' confidence in healthcare providers is to show their video interviews on a screen.
30. Appointment queue management
Waiting to see a doctor can be stressful, frustrating, and monotonous, especially if you don’t know how long you’ll have to wait. This has ramifications for hospital employees and clinicians, who are likely to bear the brunt of this dissatisfaction.
A digital patient queue management solution can help patients feel less anxious while waiting by keeping them informed and entertained. In addition, the hospital obtains valuable data to use in operational and staff management. Patients can check-in via a digital kiosk and, using a QR code, track their queue ticket status on their smartphones.
Read the Full Article: Queue Management 101 for Hospitals & Clinics
When we go to a gym, we look at the amenities and the ambiance. For many, fitness centers are a way to relieve stress. So, for gyms, digital signage showing high quality audio-visual content is a must-have amenity.
31. Health diet charts & suggestions
Instead of preaching to members on the importance of health, appealing videos on the advantages and transformation outcomes encourage them to keep going. Fitness centers can show their members crucial training suggestions & instructions and educate them by showing healthy food charts and a list of foods to avoid.
32. Success stories
Sharing success stories, members' transformation journeys, and their testimonials increases credibility and trust among new joiners. Transformation pictures of clients is one cool content idea to display on your gym’s digital signage.
33. Gym equipment basics
We often use so many various gym equipment, but many of us are not fully aware of the fundamentals of those tools. Fitness centers can use digital signage to share equipment details such as the equipment name & weight, use, and dos & don’ts of handling it.
34. Motivational content
Motivation is an effective instrument for influencing trainees to achieve their goals. There are plenty of motivational quotes that can resonate among fitness enthusiasts.
Read the Full Article: Use Cases of Digital Signage for Gyms & Fitness Centers
Worship venues like churches are new to embracing technology. Therefore, to such organizations, these content ideas can be of great value.
35. Hymns and prayers
Increase audience engagement in your service by displaying prayers and hymns where people can see them readily. It can also make older church members feel more at ease by providing a bright, easy-to-read display for people who have vision problems. At the same time, digital signage reduces the need for paper fliers and handouts, lowering printing costs and reducing the environmental burden.
36. Fund collection
The age of bitcoins and digital wallets has arrived in our world. People nowadays rarely utilize paper money for even the most basic transactions. Churches, too, can take part in this cashless economy. Churches can allow visitors to make online donations and pay for products with their digital wallets by placing a simple QR code on their digital screens. Churches can also acknowledge generous donors by showing their portraits or thanking them on a digital signage screen.
37. Donor Spotlight
Another interesting digital signage content idea for church is to highlight contributions. Using big screens to thank donors implies that your church truly values their participation and this will encourage others to donate to your cause.
38. Event calendars
There is usually a lot going on in places of worship. You will almost certainly host gatherings, groups, and classes. Similarly, you will very certainly require volunteers for numerous activities. Rather than relying on a plain paper calendar, display a vibrant calendar that informs the entire congregation of what’s going on. You can share the same information on the internet so that everyone has access to a consistent and comprehensive calendar.
Also Read: Digital Signage Content Ideas for Churches
Digital out-of-home advertising (DOOH) content is one of the most important among all digital signage content as DOOH media has to appeal to a wide range of audience across demographics and culture. Here are the top two ideas for your DOOH screens.
39. Event promotions
Digital out-of-home advertising is the best way to promote events. Whether it is a grand book launch or the inauguration of a brand new showroom in a shopping mall, the event’s promotion on DOOH will indeed have the desired impact. What if the next BTS concert is in your town? Wouldn’t you like to be informed?
40. Macro-scale entertainment
Give your viewers a behind-the-scenes glimpse at a live event you’re organizing. It’s a great way to create excitement. Concerts can use digital signage to improve the overall audience experience by increasing the visibility of the live event around the venue. Sporting events and shows can be broadcast in real-time alongside advertisements for food and beverage specials to increase sales.
There is no quantifiable limit to the variety of content that one can show on digital signage. Each organization will have its own unique content catering to its unique objectives. But the bottom line is clear: your digital screens should never crave for content when you have so many ideas & inspirations to look up to. Blank screens and boring screens equal a plateau in your sales & productivity graphs. We leave you at that.
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