November 30 2022
9 min read
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Gas station digital advertising has a story to tell. With legends stating the first one ever to pop up dated back to 1980 Toronto, e-billboards emerged much before some of you or I did! With digital displays at over 30,000 pumps across the USA, digital signage advertising is booming!
Gas pump digital signage uses electronic displays to deliver a message to its audience. The message can be anything― an awareness camp about “Save the trees. Save the planet” or an energy drink that promises to be 100% natural and vegan.
Over the years, numerous gas pumps have embraced electronic signage, all thanks to the ease of drawing attention to any product or service. The primary benefit for gas stations?
Additional revenue through screen space renting
Efficient distribution of information to the public at large
Increase sales by highlighting discounts and ongoing offers and displaying effective Calls-to-Actions that get viewers at their stores and websites.
Gas stations with in-house dining options can double their advertising displays as digital menu boards.
If you want to take fuel station advertising a notch above, a programmatic digital signage can show highly targeted content based on environmental sensors, cameras & AI. For example, sensing an outdoor temperature of 98.6°F and identifying a traveler with sunglasses, the screen can start promoting the Slurpee from the nearest 7-eleven store.
Gas station digital signage can also display live traffic maps or a wayfinding map of the locality with important landmarks.
Warning signs are mandatory at fuel stations. Digital pump-top signs can show advisories & rules such as No Smoking or to be handled by authorized personnel only. During emergencies like fire mishaps, the screens can display alert messages that can prevent more vehicles from coming near the site.
Suggested Reading: How to publish emergency alerts on your digital signage?
The gas pump advertising displays are great tools for promoting events, concerts, and local art exhibitions by displaying. Travelers and wayfarers can get all the details, such as show timings and ticketing information. Nowadays, digital signage-to-phone transfer is extra convenient as a simple QR code scan can help viewers access any information.
The most significant advantage of gas pump digital advertising is the broad and diverse outreach, which an active social media channel might lag in! According to a study by Nielsen, the brand recall rate from gas station advertising averaged over 40%, meaning that 40% of visitors could recall at least one advert they came across while filling up their vehicles.
That’s not all! Advertising at a gas station is relatively more cost-effective than any other digital out-of-home advertising medium, all thanks to the unintended (well, because many of the visitors noticed the ads while waiting in queue to fill the tank).
You will find gas stations at almost every nook and corner in any populated area in the US; many also provide convenience stores where people gather to purchase essential goods.
Local businesses benefit the most from gas pump digital advertisements! Launched a new store? Have a summer offer? Drop in a digital advert at a gas station near you, asking people to visit! Your footfall is bound to rise.
Gas pump digital advertising allows businesses to reach a captive audience at a time they can engage with a message the most. This makes it one of the most sought-after methods of DOOH advertising, especially in the United States.
Advertising at a local, privately-run gas station involves a marketing brief describing your product or service, including how many and what types of ads you want on the electronic boards. A digital signage software can make content publishing ten times easier. Platforms like Pickcel bring a host of free content apps to drive news headlines, live weather feeds, Twitter feeds, stock market trends, and more that can be shown in tandem with advertisements.
Gas pump digital advertising is an innovation that puts the art in the smart billboard advertising market.