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Pricing and promotions turned dynamic
Digital signage can display prices and promotions that are directly linked to the POS system. This allows for real-time updates of prices and special offers. For instance, a restaurant could automatically update its digital menu boards to show lunch specials during certain hours, based on the data from the POS system.
Improve with customer feedback
After a purchase, customers can be prompted on the digital signage to provide feedback or ratings, which can be valuable for service improvement through QR codes.
Schedule content for special occasions
Digital signage can display different content based on the time of day, day of the week, or during specific events or seasons, coordinated with sales data from the POS system.
Inform for customer safety and compliance
For businesses like pharmacies, digital signage integrated with POS can display mandatory information about drugs being purchased, based on the transaction details. It can also inform customers about the general compliance rules for particular stores and purchases.
How can POS integration help your retail business?
Here is how integrating POS with digital signage can help:
Social media integration
Displaying social media feeds or user-generated content related to the products being sold. For instance, showing Instagram posts of customers using a particular product in a clothing store.
Customers can use interactive digital signs to browse products, check prices, and make purchases.
In grocery stores or banks, digital signage integrated with POS can inform customers of their queue status or waiting times, improving the customer experience.
Loyalty program integration
Displaying loyalty program information and rewards on digital signage when customers check out or scan their loyalty cards.