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Better in-store ambiance

High-definition, interactive screens can help showcase eye-wear collections, and help customers navigate through the latest styles. These can also help with picking the right color, and lens to create the perfect experience.

An office digital signage screen showing financing info
An office digital screen wth a welcome onboard message

Targeted advertising

Leverage digital signage to promote new arrivals, the latest seasonal trends, and exclusive offers tailored to customer preferences. This pumps up sales and ensures your audience is consistently informed and engaged.

The best branding tool

Reinforce consistent and visually appealing marketing messages across all digital displays. Ensure each uses your brand colors and fonts, creating an easily recallable brand persona.

Company traction on an office digital signage screen
A digital signage screen showing client reviews in an office

Team trainers like no other

Use digital signage for staff training on new products, customer service protocols, and store policies. This helps keep your workforce updated on the company SOPs without going through paperwork.

Why digital signage for optical stores?

Looking to highlight more than fancy specs? Here is how signage can help!

A day greeting on an office digital signage screen

Inventory management

Utilize electronic screens to update on the product stock in real-time, keeping staff updated on which collections are just in, up on discount, or running low on.

CSR activity on a digital signage screen

Awareness updates

Educate customers about eye health, common eye problems, and the importance of regular eye check-ups using dynamic on-screen visuals or animations.

Social media feed on office digital signage screen

Product information

E-display detailed catalogs about lenses, frames, and more, helping customers make informed decisions.

An office digital signage screen flashing an emergency message

Social testimonials

Showcase positive feedback and social media stories from satisfied customers, building trust and credibility.

Who needs Pickcel’s retail solution?

Digital signage can be implemented in any store to enhance a customer’s shopping experience. Where can you use it to your advantage?

Bring the power of Pickcel to your screens. Try us free!