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Better in-store ambiance
High-definition, interactive screens can help showcase eye-wear collections, and help customers navigate through the latest styles. These can also help with picking the right color, and lens to create the perfect experience.
Targeted advertising
Leverage digital signage to promote new arrivals, the latest seasonal trends, and exclusive offers tailored to customer preferences. This pumps up sales and ensures your audience is consistently informed and engaged.
The best branding tool
Reinforce consistent and visually appealing marketing messages across all digital displays. Ensure each uses your brand colors and fonts, creating an easily recallable brand persona.
Team trainers like no other
Use digital signage for staff training on new products, customer service protocols, and store policies. This helps keep your workforce updated on the company SOPs without going through paperwork.
Why digital signage for optical stores?
Looking to highlight more than fancy specs? Here is how signage can help!
Inventory management
Utilize electronic screens to update on the product stock in real-time, keeping staff updated on which collections are just in, up on discount, or running low on.
Awareness updates
Educate customers about eye health, common eye problems, and the importance of regular eye check-ups using dynamic on-screen visuals or animations.
Product information
E-display detailed catalogs about lenses, frames, and more, helping customers make informed decisions.
Social testimonials
Showcase positive feedback and social media stories from satisfied customers, building trust and credibility.
Who needs Pickcel’s retail solution?
Digital signage can be implemented in any store to enhance a customer’s shopping experience. Where can you use it to your advantage?
