Apr 25 2023
4 min read
Businesses are increasingly adopting digital signage as a part of their marketing strategies, especially moving digital signage. Any signage with moving parts, inflatable structures, changing materials, or materials causing optical illusion is called moving signage.
These screens update and refresh content queued up for display. It is usually based on predetermined conditions such as time of the day, seasons, trending deals, etc. Dynamic digital signage offers a more customized experience and helps businesses reach the target audience through relevant content.
In the advertisement industry, “digital moving signage” and “moving signage” are often used interchangeably. But there are a few stark differences you should know. Let’s go.
The last decade has seen a steep rise in the use of electronic media among businesses. In the evolving landscape of customer retention, moving digital signage is a brilliant addition to any marketing initiative.
Let’s look at some of the benefits.
1. Better customer experience:
The right mix of display text, motion graphics, themes, and color combinations helps attract potential customers. Having consistent and cohesive visual interfaces enables a higher brand recall among your loyal customers.
The best bit about here is the real-time updates. For example, a restaurant highlighting their breakfast options throughout the morning grabs the attention of a passer-by who can make an instant decision.
Marquee texts and dynamic promotional images alternating with compelling videos can provide an immersive experience for your customers.
2. Saves money and time:
Moving digital signage with dynamic designs is cost-effective and customizable. They make room for better and more flexible content management. You can easily optimize the display management of your advertisements and make event announcements, real-time communications (e.g., weather updates), and more.
This equipped with new-gen software and advanced analytics can provide customer insights based on:
User behavior analysis
3. Better use of data:
Brands are no strangers to using data to improve ROI. Digital moving signage helps augment this further. Here’s how.
Let’s say, a clothing brand has 20 physical stores in different areas. If you take a look at what products and sizes have been purchased during a certain period in each location, you can use this data to optimize the restocking strategy. If a particular region has more demand for premium apparel, there is less need to restock basic items.
Leveraging this technology, you can drive campaigns in all 20 locations and invest more in areas with higher demands. Offering lightning deals, flash sales, and seasonal discounts can boost your sales further. This way, the company can also save on manpower, reduce waste, improve efficiency, and cut down on investment.
4. Multiple ads:
The space constraint faced with static signage is eliminated with moving signage screens. You can display multiple advertisements or diverse content formats in a certain time span. Rotating content at different times of the day helps cut the monotony and grabs more eyeballs.
You can even incorporate client feedback to tweak the same ads without replacing the entire signage.
You would like: What is digital out-of-home advertising?
5. Scalability & mobility:
Don’t under-utilize your mobile digital signage. They are not only meant to display content related to specific products. Up your game by mentioning your social handles so interested customers can even look up your company website and learn about other products.
Digital signage also makes updating content on hundreds and thousands of screens easier, even from remote locations.
Again, regarding mobility, these screens are always better than their static counterparts. Let us say one of your business units is moving to a different site. Often, that means all your signs and billboards need to be shifted, too.
Not with dynamic digital signage You can control and operate them from any location, regardless of where your primary business is positioned.
6. Measurable results & higher impact:
Dynamic and mobile systems in supermarkets and retail stores attract 80% of shoppers. Again, manufacturing industries have seen 41% fewer accidents after deploying moving digital signage.
This speaks volumes of their impact.
Moving signage in airports has changed the wayfinding game altogether. From outdated static panels to interactive signage, the aviation industry has come a long way in updating passengers on real-time changes.
Earlier in 2020, New York’s JFK Airport implemented a Google Assistant Interpreter Mode Technology in one of its terminals to assist passengers in 29 different languages. This proves that dynamic airport signage will unlock new opportunities in the near future.
7. Additional source of revenue:
A recent survey by Mvix shows that 71% of customers feel that digital signage advertisements appeal to them more than online ads. This opens up new opportunities and sources of revenue for companies.
Partnering with local brands and selling advertisement space on moving signage boards can become a key revenue generator. Again, ad-splitting campaigns could help boost the ROI of companies without requiring more staff.
8. Localized campaigns:
The ease of operation and flexibility of this technology enable brands to launch localized, geo-targeted campaigns. This quickens lead generation at a low operation cost in specific regions the companies operate in.
These kinds of campaigns are useful in daily real estate operations where house prices change regularly.
Geo-targeted campaigns also offer an edge over your competitors. At any given point, if a competitor launches special deals and seems to outpace your brand, you can easily tweak your messaging and split-test to improve your strategies before targeting more locations.
A few years ago, a prototype named “Safety Truck” was launched using Samsung’s digital signage display technology. The goal was to prevent accidents due to careless driving and overtake attempts to pass semi-tractor-trailers in Argentina.
A two-by-two signage was mounted on the rear section of massive trailers. It displayed incoming traffic to the vehicles behind the truck to stop them from overtaking.
This significantly reduced the number of accidents and fatalities on single-lane roads and highways.
Our blog on the benefits of digital signage in warehouses covers a lot of ground. Manufacturing companies can further improve the environment and safety of warehouses by mobile signage in the following ways:
Warehouses typically have high shelves for storage. Any worker walking below these shelves is prone to accidents due to objects falling off and hitting them.
Digital signage with sensors can alert workers when they approach or walk by a shelf.
Slip and fall incidents due to accidental spillage can be prevented with digital signage screens installed near containers with harmful chemicals or other toxic substances.
An interactive moving signage is a great way to key in and report any spillage incident to the authorities. They can also be used for daily reminders to factory workers about wet floors and health hazards.
Being closed spaces, warehouses are at risk of spreading diseases due to toxins in the air or droplets expelled due to cough, sneezing, etc. Workers should always be advised to wear safety masks to avoid infections.
Signage screens displaying constant reminder messages is a necessity.
Crisis scenarios in warehouses may arise anytime due to natural calamities (earthquakes, tornados, floods) or fire hazards. Moving digital signage with Common Alert Protocol (CAP) notification systems can be a lifesaver.
Google has predicted what the future of retail will look like when integrated with immersive technology.
When your shoppers approach an aisle, moving signage installed in the vicinity can direct them to the products of their choice.
Add the bonus of virtual reality, as shown in the video above, and your customer retention numbers will be through the roof!
Pickcel’s award-winning digital signage software will help you join the ranks of top brands, acing product promotions with digital signage.