Amazon Easy is an initiative of the Amazon Franchise in India. Under this program, small and independent local stores (called 'Easy Stores') across various Tier III cities in India partner with Amazon to help the not-so-digitally-sound customers shop online through an assisted buying facility.
In Amazon Easy stores, the customers ask the local store staff to check for the desired products on Amazon's online platform.
Since the shopping assistants were primarily performing the task of browsing products, and placing the orders online, the customers often missed out on impressive discounts and promotions that could sway their purchasing decisions.
To remediate the situation, Amazon Easy started looking for the following three solutions:
Following a thorough analysis of the client's overall objectives, Pickcel's technical team reached a consensus that it would be best if the entire process of publishing the offers could be automated.
Pickcel designed a fully customized digital signage software application for Amazon Easy. The solution's working principle was as such:
The digital signage screens in all the Amazon Easy stores can now clearly display-
All the offers and discounts play in a specified time loop. At designated intervals, the digital signage software also plays Amazon's promotional videos (like Amazon Prime Day Sale, Regional and National Festive Sales, etc.)
Since the retail digital signage solution was implemented, Amazon Easy stores have experienced a significant increase in footfall. The digital signage solution has proved to be equally profitable for Amazon Easy, the local stores, and the customers.