
10
Jun
Creative Communication in Employer Branding
It is said that we humans remember (create memories of) those situations/moments/ events that have engaged at least 3 out of our 5 senses – Feeling (Touch), Taste, Sight, Smell & Hearing (Sound).
In this era of information overload, could we then apply the above techniques to our critical communication, and gain that elusive mind space of our target audience?
Yes. It is possible.
Almost 90% of all official communication has at least two of these sense(s): Sight – Visual, Hear – Background noise, or Feel – Words (tone of voice). Thus limiting the possibility of it creating an impressionable memory. Incorporating the third element, therefore, raises the probability of effectiveness and the current generation of digital platforms coupled with enriched multimedia content enables communicators to do just that. The digital signage platform is one of the platforms which can very effectively serve the purpose.
Given that all communications to your employees create or build a perception about you as an employer, it would be worth the effort to develop messages on platforms that allow for engaging all the sensory attributes, thus ensuring that a lasting memory has been created in their minds. This not only aids in increasing the effectiveness of the communication but also plays a key role in building your Employer Brand perception.
Recent post

How Digital Signage Benefits Corporate Communication?
January 18, 2021

What Are The Top 7 Trends of Digital Signage in 2021?
January 15, 2021

How to Create Digital Menu Board
December 31, 2020

Tips to Create Amazing Digital Signage for Your Restaurant
December 28, 2020

How Can Digital Bulletin Board Enhance Internal Communication
October 27, 2020

How Digital Signage Can Improve Queue Management | Pickcel
October 22, 2020

What are the trends of Digital Signage Technology in 2020?
January 13, 2020

Are Your Employees Engaged? | Pickcel Digital Signage
January 10, 2020

Creative Communication in Employer Branding
January 10, 2020