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The Client

Brookfield Properties, a premier global real estate services company, is renowned for its extensive portfolio of high-quality properties and infrastructure. The company is committed to excellence and aims to create sustainable and thriving communities through its developments and services.

The Challenge

Brookfield Properties faced several challenges in enhancing communication and engagement within its commercial real estate spaces:

Dynamic display needs: The company required a flexible and innovative display system to showcase property announcements, advertising content, and tenant information across its diverse portfolio.

Real-time communication: With a vast array of properties and tenants, there was a critical need for a system to deliver real-time updates and information to enhance the tenant and visitor experience.

Seamless integration: The solution needed to be easily integrated into the existing infrastructure, ensuring a cohesive user experience across various property types, including office buildings, retail centers, and mixed-use developments.

The Solution

In a forward-thinking partnership, Pickcel provided a cutting-edge cloud-based digital signage solution tailored to the unique needs of the real estate sector. This solution included:

Integration with advanced display technology: Leveraging state-of-the-art digital signage, including large-format displays and interactive kiosks, all powered by Pickcel's robust platform.

Comprehensive coverage: Digital signage was strategically deployed across key areas within Brookfield Properties' portfolio, including lobbies, elevators, common areas, and external facades, ensuring maximum visibility and impact.

Customized content management: Pickcel's platform enabled the agents to effortlessly manage and update content in real time, from promotional materials and tenant information to emergency alerts and community news.

Key Benefits

  • Cloud-based flexibility: The Pickcel solution offered unparalleled flexibility, allowing Brookfield Properties to update and manage content remotely across its entire portfolio.
  • Hardware compatibility: Pickcel's technology was compatible with a wide range of digital signage hardware, ensuring seamless integrations.
  • Enhanced tenant and visitor experience: The implementation of digital signage significantly improved how information was shared and displayed, fostering a more engaged and informed community.

The Result

Brookfield Properties has been leveraging Pickcel's digital signage solution, demonstrating its effectiveness in enhancing communication and engagement across its real estate portfolio. Digital signage deployment has notably improved the visibility of key information and promotional content, contributing to a more dynamic and interactive environment for tenants and visitors alike.