Pickcel lets you create, schedule, and push promotional content, price displays, and in-store campaigns across every location — from a single cloud dashboard. Update one store or ten thousand simultaneously in seconds.
Trusted by leading retailers worldwide
Retail digital signage software is a cloud-based platform that lets retailers create, schedule, and manage dynamic content on in-store screens — including promotional displays, POS-integrated price boards, digital menu boards, interactive kiosks, and window displays — all from a single centralised dashboard.
It replaces static printed signage with remotely managed screens that can update promotions, pricing, and branded content in seconds across one store or an entire retail network.
Pickcel helps retail teams centralise campaign control, keep in-store messaging current, and reduce the cost and delay of print-based signage operations.
29.5%
average retail sales increase with digital signage
47.7%
increase in brand awareness vs. static displays
68%
of purchase decisions made in-store at the point of sale
Static printed posters, outdated promotions, and inconsistent store experiences are costing retailers sales every day.
Printing, shipping, and swapping promotional materials across dozens of stores takes days — sometimes weeks. By the time new signage is in place, the sale window has passed or prices have changed. Shoppers see yesterday's promotions. You lose the sale.
Days–Weeks
to print, ship, and swap promotional materials across every store
When individual store managers control their own displays, brand standards slip. Different fonts, wrong logos, off-brand colours, and unapproved messaging — every location becomes its own island. Customers notice, even if they can't articulate why.
Every Store
becomes its own brand island without locked, centrally-managed templates
68% of buying decisions happen at the point of purchase — inside the store, in front of the shelf or display (POPAI Research). Static signage can't respond to stock levels, time of day, or trending products. Dynamic digital signage can — and the difference shows up in your revenue.
68%
of purchase decisions are made in-store, at the point of sale (POPAI Research)
Pickcel gives your retail marketing and operations teams a single cloud dashboard to control every display in every location. Whether you have one store or 2,500, you can push content, update prices, and run location-specific promotions — without touching a single screen.
One control centre for every screen you own.
Organise screens by store, region, concept, or campaign.
Windows, shelves, kiosks, POS, and menu boards update together.
Manage all in-store screens from a centralised cloud CMS — no on-site visits required
Push content updates to one location, a region, or your entire store network simultaneously
Sync pricing boards directly with your POS system for real-time accuracy
Schedule daypart content — morning promotions, lunch deals, and evening upsells, automatically
Lock brand templates so every store looks on-brand, every day
Works with 50+ device types — Android, Samsung Tizen, LG webOS, Fire TV, Windows, and more
Select a screen to see which real Pickcel use case runs on it.
Hover overTap a dot on the photo above to see its use case.
Most retail teams go from sign-up to live screens in under 15 minutes for a single location. Enterprise roll-outs are supported by Pickcel's onboarding team.
Install the Pickcel app on any screen you already own — Android media players, Samsung Tizen TVs, LG webOS displays, Amazon Fire TV sticks, Windows PCs, or Raspberry Pi. No new hardware required.
Install the Pickcel app on any screen you already own — Android media players, Samsung Tizen TVs, LG webOS displays, Amazon Fire TV sticks, Windows PCs, or Raspberry Pi. No new hardware required.
So you can Launch and retire campaigns across stores automatically
See retail examples →
Power up your retail space with enhanced in-store experience.
Every Pickcel feature is designed to solve a real operational challenge that retail businesses face daily.
Group screens by store, region, or concept. Assign content rules at any level — global brand content, regional promotions, or store-specific messaging — and override with a single click. Asian Paints uses Pickcel to manage 2,500+ retail locations from one dashboard.
Explore the platform →
Content changes propagate to screens in seconds — not hours. Run a flash sale, correct a pricing error, or push an emergency notice to every store simultaneously without calling a single location. Your operations team stays in control, always.
How real-time updates work →
Pickcel connects to your POS and inventory management systems to display accurate, live pricing and stock information on every screen. When a product sells out, its display updates automatically. When a price drops, every store shows the correct figure — immediately.
POS integration →
Schedule content by time of day, day of the week, or date range. A coffee shop promotion at 7 AM, a lunch special at noon, and a dinner deal at 5 PM — all run automatically with zero manual intervention. Content expires on schedule too, so you never show outdated promotions.
Automation features →
Launch campaigns faster with professionally designed, retail-specific templates for sales events, product spotlights, seasonal promotions, and more. Customise with your brand colours, fonts, and logo. No design team or external agency required.
Browse templates →
Pickcel is SOC 2 Type II and ISO 27001 certified. Role-based access controls mean store managers can update local content without touching brand-approved zones. For retailers with strict data requirements, an on-premise deployment option is available.
Security & compliance →
The business case for in-store digital signage is well-established. Here is what the research shows.
Average retail sales increase with digital signage
Samsung Research, 2023
Increase in brand awareness when digital signage is used vs. static displays
Samsung Research, 2023
Of purchase decisions made in-store at the point of sale
POPAI Research
Increase in average purchase value driven by digital promotions
Nielsen Report
The business case is clear: shoppers respond to relevant, well-timed in-store messaging. Digital signage gives retailers the ability to serve exactly the right content — at the right time, in the right location — without the lag, cost, and inconsistency of printed materials. Retailers using Pickcel report significant reductions in content production costs alongside measurable increases in promotional uplift.
Retail buyers can review what digital signage costs for retail chains, with a full breakdown covering hardware, software licensing, and installation fees.
From global brands to regional chains, retailers use Pickcel to standardize in-store experiences and move faster than print.
Retail • 25+ mall locations
Creating consistent, high-impact digital touchpoints across 25+ malls while keeping campaign rollouts fast and centrally controlled.
"Our in-mall kiosks finally feel like an extension of our online campaigns — consistent, fast to update, and easy to manage centrally."
Sports retail • 200+ stores in India
Static POS material made national promotions across 200+ outlets slow, and store managers couldn't publish local content without head-office sign-off.
"Each store manager now publishes promotions matched to their own footfall in minutes, while head office still rolls out national launches across every store from the same dashboard."
Retail • 2,500+ dealer stores pan-India
In-store colour-selection kiosks across 2,500 dealer stores sat blank whenever a shopper wasn't using them, wasting prime in-store screen time.
"Screen tagging let us distribute the right content to the right stores across 2,500 locations without any manual effort per site."
"Before Pickcel, updating promotions across our store network meant coordinating print vendors, shipping materials, and relying on store staff to swap displays correctly. With Pickcel, we push a campaign from HQ and every screen is live within minutes. The time and cost savings have been substantial."
Head of Marketing, Multi-Location Retail Brand
Pickcel Customer · India
The operational difference between Pickcel's retail digital signage software and traditional printed or static approaches is significant at every level.
Update speed
Pickcel
Seconds — push from dashboard
Traditional / Printed
Days to weeks (print + ship + swap)
Multi-location control
Pickcel
All locations from one dashboard
Traditional / Printed
Manual coordination with each store
POS pricing sync
Pickcel
Real-time automatic updates
Traditional / Printed
Manual reprints required
Scheduled promotions (dayparting)
Pickcel
Automated scheduling by time/day
Traditional / Printed
Not possible with static materials
Brand consistency controls
Pickcel
Locked templates, role permissions
Traditional / Printed
Depends on store compliance
Ongoing content cost
Pickcel
Flat SaaS fee per screen
Traditional / Printed
Recurring print, ship, and labour costs
Emergency content update
Pickcel
Immediate override from any device
Traditional / Printed
Cannot update in real time
Performance measurement
Pickcel
Screen uptime, content analytics
Traditional / Printed
No visibility into effectiveness
| Capability | Pickcel Digital Signage | Traditional / Printed Signage |
|---|---|---|
| Update speed | Seconds — push from dashboard | Days to weeks (print + ship + swap) |
| Multi-location control | All locations from one dashboard | Manual coordination with each store |
| POS pricing sync | Real-time automatic updates | Manual reprints required |
| Scheduled promotions (dayparting) | Automated scheduling by time/day | Not possible with static materials |
| Brand consistency controls | Locked templates, role permissions | Depends on store compliance |
| Ongoing content cost | Flat SaaS fee per screen | Recurring print, ship, and labour costs |
| Emergency content update | Immediate override from any device | Cannot update in real time |
| Performance measurement | Screen uptime, content analytics | No visibility into effectiveness |
For tactics on turning the checkout moment into incremental revenue, see our guide to digital signage upsell tactics for retail checkout.
A practical breakdown of the revenue and operational impact of digital signage in retail environments, with real data and implementation strategies.
Read the guide →
A curated collection of the most effective retail digital signage deployments — from fashion stores to grocery chains — with notes on what works and why.
See examples →
Convenience stores and c-stores face unique digital signage challenges. This guide covers the strategies and content types that drive results for smaller retail formats.
Read the guide →
See how digital signage supports brand consistency for franchise businesses operating across dozens or hundreds of locations, from centralized templates to local approval workflows.
Read the guide →From digital boards to promotional billboards and interactive kiosks, Pickcel’s retail digital signage software empowers businesses to set unforgettable shopping experiences.Enterprise buyers managing screens across multiple verticals can also explore Pickcel's banking and financial digital signage platform, designed for branch networks, trading floors, and customer-facing financial services environments.
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