Stale pricing on the floor
Financing offers and model pricing change weekly, sometimes daily during a sales push, but signage updates lag because someone has to walk the floor to swap content manually.
Digital Signage for Car Dealerships & Showrooms
Showroom floors and back-office screens usually run on separate systems, so pricing, promotions, and financing offers go stale the moment someone forgets to update a second dashboard. Pickcel runs every screen, showroom or service bay, from one login.
9,000+
Businesses
150,000+
Screens
70+
Countries
99.99%
Uptime
The Challenge
The Problem With Running Dealership Screens Today
Most dealership groups manage showroom and service-area displays as two separate jobs. A model showcase on the sales floor needs new pricing the moment a promotion changes. A waiting-room screen in the service bay needs different content entirely, and updating both usually means two logins, two content libraries, or a trip to each screen with a USB drive. That gap shows up in three places specifically:
Disconnected showroom zones
A dealership with multiple showroom areas, or a group with several locations, ends up running each zone's screens independently, so a promotion live in one zone is missing from another.
No single view for IT or compliance
When showroom and back-office screens run on different tools, IT cannot audit content, access, or data handling from one place, which slows down procurement approval.
Solution Architecture
How Pickcel runs every showroom and dealership screen
Inventory & pricing data
Model, pricing, and financing details as they change on your side
Pickcel cloud platform
One dashboard, one login, real-time sync
Showroom & service-bay screens
Every zone, every location, on the same schedule
Customers & staff
See current pricing, promotions, and service info, always
Live — Inventory and pricing data syncing through Pickcel…
Problem → Solution → Outcome
Problem you have today → How Pickcel handles it → What you get
Problem you have today
Showroom promotions and financing offers go stale because updating them means visiting each screen
How Pickcel handles it
A cloud dashboard pushes content to every showroom and dealership screen at once, no on-site visits required
What you get
Promotion and pricing changes go live across every screen the same day
Problem you have today
Customer-facing showroom screens and back-office or service-area displays run on separate systems
How Pickcel handles it
One platform manages showroom, waiting-room, and service-bay content from a single login
What you get
One dashboard covers every screen type on the lot
Problem you have today
Multiple showroom zones or locations can't stay in sync on inventory and pricing
How Pickcel handles it
Multi-zone layouts sync inventory, pricing, and video content across each showroom zone in real time
What you get
Inventory and pricing stay consistent everywhere at once
Problem you have today
IT and procurement teams block new vendors without a documented security posture
How Pickcel handles it
Independently audited, enterprise-grade certified platform with documented data handling
What you get
Faster procurement approval, fewer security review rounds
| Problem you have today | How Pickcel handles it | What you get |
|---|---|---|
| Showroom promotions and financing offers go stale because updating them means visiting each screen | A cloud dashboard pushes content to every showroom and dealership screen at once, no on-site visits required | Promotion and pricing changes go live across every screen the same day |
| Customer-facing showroom screens and back-office or service-area displays run on separate systems | One platform manages showroom, waiting-room, and service-bay content from a single login | One dashboard covers every screen type on the lot |
| Multiple showroom zones or locations can't stay in sync on inventory and pricing | Multi-zone layouts sync inventory, pricing, and video content across each showroom zone in real time | Inventory and pricing stay consistent everywhere at once |
| IT and procurement teams block new vendors without a documented security posture | Independently audited, enterprise-grade certified platform with documented data handling | Faster procurement approval, fewer security review rounds |
On the Floor
What That's Worth on the Floor
The operational baseline for a Pickcel-managed dealership floor.
Update once
A pricing or financing change made in the dashboard reaches every connected screen without a second step, instead of being re-entered zone by zone.
Publish everywhere (estimate, based on eliminating manual per-screen updates)
One admin view
Showroom and service-area content share a library and permission structure, so a single admin can manage both instead of switching tools.
Not two
99.99%
Platform uptime means promotions stay live through peak walk-in hours, not just business hours.
Uptime
Content Apps
Digital Signage Content Apps for Car Dealerships and Showrooms
These 11 pre-built apps cover the day-to-day showroom and dealership workflow, not something your team assembles from a blank canvas.
Showcase models & comparisons
Run side-by-side model and trim comparisons on showroom screens, refreshed the moment specs or pricing change, so a customer comparing two trims sees today's numbers, not last week's flyer.
Interactive browsing
Let customers filter inventory by model, price, or feature directly on a touchscreen kiosk, so browsing can start before a salesperson is free.
Eye-catching promotions
Rotate financing offers, seasonal promotions, and limited-time pricing across every showroom zone from one schedule, instead of printing new signage each time an offer changes.
Maintenance & service info
Post service specials, appointment wait times, and maintenance tips on service-bay and waiting-room screens, scheduled separately from sales content so the two never mix up.
Waiting room infotainment
Keep service customers engaged with news, weather, or dealership content while they wait, on the same platform that runs the sales floor, not a separate consumer device.
Customer feedback & testimonials
Display recent reviews and testimonials near the showroom entrance to reinforce trust at the exact point a customer is deciding whether to walk in.
Remote content management
Push updates to every location in a dealership group from a single dashboard, without a site visit, even when locations are in different cities.
Connected app integration
Pull live inventory feeds, pricing tools, or CRM data directly into your screen content instead of manually re-entering figures a second time.
Videowall integration
Combine multiple screens into one large-format display for hero vehicle launches or brand moments on the showroom floor, driven from the same dashboard as every other screen. Videowall integration
Free dealership app template
Start from a pre-built dealership layout, model grids, pricing tables, and promo banners already positioned, instead of designing a showroom screen from a blank canvas.
Enterprise-certified infrastructure
Every screen, including customer-facing showroom displays, runs on the same certified infrastructure standard as the back office.
Showroom Workflow
Maximize Your Showroom's Impact
A single showroom screen is easy. The hard part is keeping model showcases, promotions, and financing offers current across every zone on the floor, and across every location if you run more than one. That's the actual showroom problem: not a lack of displays, but content that can't keep pace with inventory that changes daily. Pickcel handles that with a three-step workflow built specifically for showroom and dealership layouts:
01
Design the exhibits
Start from a dealership template, list the vehicles or promotions you want to feature, set pricing and discount details, then preview before anything goes live.
Start from a dealership template, list the vehicles or promotions you want to feature, set pricing and discount details, then preview before anything goes live.
Request a Demo
See it in 20 minutes
See how Pickcel runs showroom and dealership screens from one dashboard, in a 20-minute walkthrough.
Compliance & Security
Enterprise security for every showroom and dealership screen
Dealership and showroom data, customer information at the sales desk, financing details, service records, needs the same security posture IT expects from any enterprise vendor. Pickcel is SOC 2 Type II and ISO 27001 certified, covering both the showroom-facing screens customers see and the back-office systems that manage them.
SOC 2 Type II Certified
That matters most during procurement. A dealership group adding signage across multiple locations typically needs to clear an IT security review before rollout. Documented certifications, rather than a vendor's word on data handling, are what get that review closed without a second round of questions.
- Security
- Availability
- Confidentiality
ISO 27001 Certified
The certification scope covers the full platform, not just the admin dashboard: content storage, screen-level access controls, and the data pipeline between the dashboard and each connected display. IT teams evaluating vendors for a multi-location rollout can request the audit summary directly instead of relying on a sales conversation to confirm coverage.
- Risk Management
- Data Protection
- Compliance
SOC 2 Type IIISO 27001Documented data handlingAudit summary on request
Customer Success
Customer Success Story: Nissan Motors
Nissan Motors runs Pickcel across its dealership network to keep showroom and service-area screens current without a manual, location-by-location update process, the same multi-zone, multi-location challenge most dealership groups run into as they scale past a single showroom. Full rollout details, including what changed on the floor, are in the case study below rather than repeated here.
FAQ
Frequently Asked Questions
Yes. Every showroom and dealership location connects to the same cloud dashboard, so you can push content group-wide or target a single location, zone, or screen without logging into separate systems for each site.
Yes. Showroom, waiting-room, and service-bay screens share one content library and admin panel, with permission levels set per role, so a sales rep and a service manager only see the controls relevant to their screens.
Updates publish as soon as you save them in the dashboard. There's no approval delay or sync lag between screens, so a financing change made in the morning is live on the floor before your first walk-in.
"Dealership" covers the full operation, sales floor, service bay, back office. "Showroom" refers specifically to the customer-facing sales floor where vehicles are displayed. Pickcel runs both from the same platform, so the distinction affects your content strategy, not your setup.
Yes. Pickcel holds SOC 2 Type II and ISO 27001 certification. Type II means auditors verified how the certified controls actually performed over a sustained observation period, not just how they were designed on paper. That distinction is usually what a dealership group's IT security review is checking for before approving a multi-location signage rollout.
In most cases, yes. Pickcel supports 50+ device types for videowall configurations, so dealerships can typically combine existing screens into a videowall without replacing hardware. Confirm compatibility for your specific screen models during setup.
Resources
Keep exploring dealership digital signage
Case Study
Automotive Digital Signage Case Study
See how automotive brands run showroom and lot screens with Pickcel.
Read the case study →
Industry Guide
2026: Beginners' Guide to Digital Signage for Car Dealerships
A practical starting guide to car dealership and showroom digital signage deployments.
Read the guide →
Inspiration
8 Great Examples of Interactive Content
Interactive content ideas that boost engagement on digital screens.
See examples →Ready to run every showroom and dealership screen from one dashboard?
Book a walkthrough built around your floor layout. Every screen on the floor runs on Pickcel's digital signage software, the same platform behind this walkthrough.
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