Internal Communication
Hindustan Unilever
Grew from 3 cafeteria screens to every display in its Bangalore and Mumbai offices within one month, replacing email and posters for employee news.
Read the Hindustan Unilever case studyDigital Signage CMS Software for Every Screen and Every Site
Schedule content, watch screen health and keep an audit trail across mixed hardware and many sites, without a separate tool for each display brand.
14-day free trial. No credit card required.
150,000+ screens run on Pickcel
- 150,000+screens worldwide
- 70+countries
- SOC 2Type II
- ISO 27001certified
Trusted by 70+ countries
Case studies
Customer stories
Retail
Decathlon India
5X higher engagement from young shoppers after the in-store screen rollout, with new screen licences added nearly every month.
Read the Decathlon case study
Transportation
NEC
Live bus arrivals on 150 bus-stop screens in Ahmedabad and Hubli-Dharwad, in under 2 seconds and in three languages.
Read the NEC case study
Restaurants
McDonald's India
1,300+ digital menu boards across West India, live in under a week with no on-site installation visits.
Read the McDonald's India case study
At a glance
What is Pickcel's digital signage CMS?
A digital signage CMS (content management system) is the software that decides what every screen in a network shows, and when. Pickcel runs its CMS in the cloud or on your own servers. Your team designs or uploads content once, assigns it to screen groups by site, floor or function, and schedules it. Players on Samsung Tizen, LG webOS, Android, Windows and BrightSign download it, play it and report back what ran.
Proof of play · Today
Lobby
Samsung Tizen
42×
OnlineMenu board 1
LG webOS
37×
OnlineEntrance totem
Android
31×
Online
110
plays on 3 screens · 9 of 9 online
Architecture
How content moves from your team to your screens
Content comes in from four kinds of source, the CMS applies your rules, and every player reports back.
Sources
- The built-in Artboard editor and 100+ templates
- Files from Canva, Google Slides and PowerPoint
- Content apps
- Live data from Power BI, Tableau, POS systems and your own API
Pickcel CMS
- Screen groups and tags
- Schedules and campaigns
- Users, roles and approvals
- Emergency publish
Players
- Samsung Tizen
- LG webOS
- Android
- Windows
- BrightSign
- Linux
- Chrome OS
- iOS
- Fire TV Stick
Back to the CMS
- Online status
- Live screenshots
- Proof-of-play and uptime reports
One source of truth for content, one place to see what actually played.
Capabilities
What you control from one dashboard
Screen groups and remote health
Tag screens by store ID, site, floor or function, then publish to a whole group in one step. Every screen reports whether it is online. You can pull a live screenshot or troubleshoot remotely before anyone drives to a site.
Scheduling and campaigns
Schedule by date, time, day of week or location. Campaigns start and expire on their own, and dayparting swaps a breakfast menu for lunch at 11am without anyone touching a screen. Emergency content overrides the schedule on every screen in a group.
Content tools and apps
Design inside Pickcel with the Artboard editor, free stock libraries and multi-zone layouts, or drop in finished files. Weather, news tickers, social feeds, meeting-room calendars and queue screens come from 60+ content apps, with no custom code.
Proof of play and reporting
Logs show what played, on which screen and for how long. Uptime reports flag the screens that keep dropping. Ad networks and franchise operators export the logs as CSV for billing and audits.
Users, roles and approvals
Give each person access to only their sites or screen groups, with role-based permissions. Content can wait for a manager's approval before it reaches a single screen.
Live data and integrations
Put Power BI and Tableau dashboards on screen, along with Grafana, Jira and Salesforce. Square, Clover and Shopify feed prices and offers to menu boards. An open API, webhooks, Zapier and a Microsoft Teams integration cover the rest.
AI assistants
Run your screen network from ChatGPT, Claude or Gemini
Pickcel has an MCP server. MCP (Model Context Protocol) is the standard AI assistants use to work with outside tools. Connect it once, then manage your Pickcel account by typing requests in plain English into ChatGPT, Claude, Gemini or any other MCP client.
The assistant works only inside your own account, using an access token you generate in Settings. In Claude, each action waits for your approval until you choose to allow it. The MCP server cannot delete anything yet. It is available on the Business plan.
Set up the Pickcel MCPRequests you could type
- Upload these three images and design a portrait poster for the spring sale.
- Which screens are in the Dallas store group?
- Show the lunch menu on every menu board, weekdays from 11am to 3pm.
- Run the holiday campaign on the lobby screens from 20 to 26 December only.
- Push this evacuation notice to every screen at the Chicago office right now.
Rollout
How rollout works, from the first screen to hundreds
Rollout is three steps, and IT owns only the first two.
1Pair the players.
IT installs the Pickcel player on each device, or uses the app built into a Tizen or webOS display, and pairs it with an activation code. This follows your usual device and network process. A single cloud screen is typically live in under 15 minutes.
2Set the structure once.
Create screen groups that mirror your sites, invite users, assign roles and decide which content needs approval.
3Hand content to the people who own it.
Marketing, HR or store teams publish within their own groups. IT keeps the screen-health view.
Devices
Which screens and players Pickcel supports
Pickcel runs on 50+ device types, so most networks keep the screens they already own. The common platforms:
Samsung Tizen
How Pickcel runs
App on Samsung smart signage displays, no external player
Typical fit
Lobbies, retail walls
LG webOS
How Pickcel runs
App on LG commercial displays, no external player
Typical fit
Menu boards, corporate screens
Android
How Pickcel runs
Player app on TV boxes, tablets and Android displays
Typical fit
Large, cost-sensitive rollouts
Windows
How Pickcel runs
Player app on PCs and Windows media players
Typical fit
Kiosks, touchscreens, video walls
BrightSign
How Pickcel runs
Player app on BrightSign media players
Typical fit
Always-on, unattended screens
Fire TV Stick, Chrome OS, Linux, iOS, Raspberry Pi
How Pickcel runs
Player app
Typical fit
Pilots and single screens
| Platform | How Pickcel runs | Typical fit |
|---|---|---|
| Samsung Tizen | App on Samsung smart signage displays, no external player | Lobbies, retail walls |
| LG webOS | App on LG commercial displays, no external player | Menu boards, corporate screens |
| Android | Player app on TV boxes, tablets and Android displays | Large, cost-sensitive rollouts |
| Windows | Player app on PCs and Windows media players | Kiosks, touchscreens, video walls |
| BrightSign | Player app on BrightSign media players | Always-on, unattended screens |
| Fire TV Stick, Chrome OS, Linux, iOS, Raspberry Pi | Player app | Pilots and single screens |
Setup steps for each device are on the digital signage player pages.
Free trial
Try it on your own screens
Pair your first screen today and run your own pilot. All Professional features for 14 days.
- 01
Works on the screens you already own
- 02
No credit card to start
- 03
SOC 2 Type II and ISO 27001 certified
Start your free trial
Security your IT review will ask about
Pickcel is SOC 2 Type II and ISO 27001 certified.
SOC 2 Type II
Independently audited controls for security, availability and processing integrity
ISO 27001
Certified information security management system
Sign-in
multi-factor authentication from the Business plan; single sign-on on Enterprise through SAML 2.0, OIDC or JWT, with identity providers such as Okta, Azure AD and Google Workspace
Accountability
audit logs of every user action
Availability
99.9% uptime SLA
FAQ
Frequently asked questions
Can one account manage Samsung, LG, Android and Windows screens together?
Yes. Every device appears in the same screen list, with the same groups, schedules and reports, whichever platform runs it. A new site does not have to match the hardware at your other sites. It joins the network on any supported device, so a store with Android boxes and a head office with Samsung displays are managed as one estate.
What happens to the screens if the internet connection drops?
Screens keep playing the images and videos already downloaded to them, and they pick up any changes once the connection returns. Content that depends on a live feed, such as a Power BI dashboard or a news ticker, needs the connection to refresh. On sites with unreliable networks, schedule cached images or video as the fallback.
Can we host Pickcel on our own servers?
Yes. On the Enterprise plan, Pickcel can be installed on your own infrastructure, including air-gapped networks, which keeps content, user data and playback logs inside your own environment. Applied Physical Sciences, a General Dynamics subsidiary, runs its office screens this way. Setup takes longer than cloud and Pickcel's team supports it. Compare on-premise and cloud deployment.
How is Pickcel priced?
Pricing is per screen, per month. Professional starts at USD 13.50 per screen per month, billed annually. Business costs USD 22.50 per screen per month billed annually and adds dashboard integrations, 4K media and up to 5 users. Enterprise is quoted for networks over 100 screens or for on-premise hosting. Annual billing saves 10% against paying monthly. There is no free-forever plan, and Pickcel does not issue refunds on cancelled plans. See plans and pricing.
How do we roll out across dozens or hundreds of sites?
Start with one region, settle the group structure and approval rules there, then pair the remaining sites in batches. Business and Enterprise plans include 24/7 chat and phone support. Enterprise adds a dedicated customer success manager, remote assistance during screen rollout, and custom screen attributes for networks that need more than location tags.
Can Pickcel run video walls or keep several screens in sync?
Yes. Pickcel's Wallcraft feature builds symmetric and asymmetric video walls from ordinary displays. Content sync plays the same media in step across several screens without a video wall controller. Sync currently runs on Android devices only, and every screen in the synced set needs the same configuration.
How does Pickcel compare with other digital signage CMS vendors?
The differences IT buyers usually weigh are the on-premise option and one CMS across mixed hardware. Other vendors win on other points, and some suit very small networks better. Our roundup of the best digital signage software compares the main vendors honestly, including where they beat Pickcel.