Pickcel's digital menu board software runs menus, prices and promotions on the screens in every outlet you operate, from one dashboard. Edit a price in your POS or a spreadsheet and each board picks it up. Breakfast gives way to lunch on the clock. It works on the Android, LG and Samsung screens many chains already have on the wall, and it's part of the wider Pickcel digital signage software platform.
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Digital menu boards fail operations teams in three predictable places once a chain passes a few dozen outlets. New to the category? The guide to digital menu boards covers the basics; this page is about running them at scale.
Head office approves a new price on Monday. Someone keys it into each outlet's board, or emails a file to each store manager, and by Thursday a few outlets still show the old number. The customer reads one price on the board and pays another at the counter, and the cashier has to explain the difference.
A combo launch or a festive menu is planned for a single date. Outlets that update late lose the first days of the campaign, and nobody at head office can see which ones those are without calling round.
A board that shows breakfast at 2 pm wastes the most visible space in the outlet. Switching it by hand depends on whoever is on shift remembering to do it, at every outlet, every day.
These are the same problems restaurant digital signage is meant to fix, and they get worse with every outlet you open.
Prices and items from Square, Shopify, Sheets or Excel
Locked menu design, schedules and dayparts set once
Every outlet, city or region on its own schedule
The current menu and price on every board
Four manual menu tasks become automatic once every board reads from one data source and one schedule.
Prices are re-entered outlet by outlet
How Pickcel handles it
Menu boards read prices from your POS or from a Google Sheet or Excel file
What you get
One edit updates every board that shows that item
Campaigns go live at different times in different outlets
How Pickcel handles it
Content is published to groups of screens by outlet, city or region from one dashboard
What you get
One publish per campaign instead of one update per outlet
Breakfast, lunch and evening menus are switched by hand
How Pickcel handles it
Dayparting schedules switch the menu by time, day or date
What you get
The right menu at every outlet with no staff action
Head office can't see which outlets show an old menu
How Pickcel handles it
The dashboard shows each screen's status
What you get
Outlets that need attention are visible without a phone call
| Problem you have today | How Pickcel handles it | What you get |
|---|---|---|
| Prices are re-entered outlet by outlet | Menu boards read prices from your POS or from a Google Sheet or Excel file | One edit updates every board that shows that item |
| Campaigns go live at different times in different outlets | Content is published to groups of screens by outlet, city or region from one dashboard | One publish per campaign instead of one update per outlet |
| Breakfast, lunch and evening menus are switched by hand | Dayparting schedules switch the menu by time, day or date | The right menu at every outlet with no staff action |
| Head office can't see which outlets show an old menu | The dashboard shows each screen's status | Outlets that need attention are visible without a phone call |
McDonald's India and Third Wave Coffee both run their digital menu boards on Pickcel.
McDonald's India, West India operations, brought under one dashboard in under a week (case study)
Third Wave Coffee, nationwide, live in under one week
Both rollouts ran on the Android, LG and Samsung hardware already installed
Source: Pickcel case studies for McDonald's India and Third Wave Coffee, checked 2026-10-07.
Six capabilities sit behind those outcomes: data binding, screen groups, scheduling, design, dietary tags and managed operations.
Your designer builds the board once. Item names, prices and availability are fields that fill from the data source, so a price change never touches the layout. Operations teams update a spreadsheet they already know, and the brand team doesn't have to check every outlet's board for stray edits.
Screens can be grouped by outlet, city, region or brand. A national campaign goes to every group, a city-specific offer goes to one, and a single outlet can carry a local special. The same workflow serves 5 outlets or 500.
Set start and end times for each menu and Pickcel switches the boards on schedule: breakfast until 11 am, lunch through the afternoon, a late-evening menu after 9 pm. Seasonal and limited-time menus get a start and end date in advance. McDonald's India layers 5 to 6 tags per screen to rotate complex menus across its network. More examples are in the dayparting guide.
The drag-and-drop Artboard editor works in portrait and landscape, with food photography, video and QR codes that open the full menu or ordering on a phone. Most chains start from a digital menu board template and adapt it to their brand.
Icons for vegetarian, vegan, gluten-free, spicy or halal items sit next to each dish, driven by the same data feed as the price. When a recipe changes, the tag changes with it.
Enterprise chains can hand day-to-day screen work to Pickcel: uptime monitoring, content scheduling, design support and maintenance coordination. Your team keeps control of what the menu says.
McDonald's India used to manage menu board pricing through a mix of POS systems and Excel spreadsheets, pushed out location by location. A pricing correction or a limited-time promotion could take days to reach every screen across its West India footprint.
Pickcel replaced that with one dashboard. It connects to the POS and Excel workflow the team already used, and it runs natively on both the Android media players and the LG webOS displays already installed. No screens were swapped, which is why the rollout took days rather than weeks.
“Pickcel's multi-OS support and Excel integration helped us manage menu boards across our entire network securely and efficiently.”
McDonald's India
Install the Pickcel player app on each screen and register it to your account.
Start from a template in the Artboard editor and connect your POS, Google Sheet or Excel file.
Set your dayparts, choose the screen groups, and publish.
Update items and push promotions from the dashboard on a laptop, tablet or phone.
Pickcel runs on 50+ device types: Android, Windows, LG webOS, Samsung Tizen, BrightSign, ChromeOS, Fire TV and Raspberry Pi. Commercial displays, smart TVs and media players you already own all work, so a rollout doesn't start with a hardware tender.
Android
Windows
LG webOS
Samsung TizenPlus BrightSign, ChromeOS, Fire TV, Raspberry Pi, Square, Shopify, Google Sheets and Excel.
Menu data can come from a POS, a Google Sheet or an Excel file. Beyond menus, the same screens can run 70+ apps such as social feeds, weather and news.
Security: Pickcel holds SOC 2 Type II and ISO 27001 certification, with encryption and role-based access controls on the dashboard.
