How The Bear House Scaled Their Digital-First Brand Into Physical Stores With Pickcel

The Client

The Bear House is a premium men’s fashion brand. With a strong D2C presence, the brand built its reputation online before expanding into physical retail with flagship stores in Bangalore and Hyderabad, and upcoming in Delhi and Mumbai. The brand is celebrated for its contemporary design and distinct aesthetic, making it equally appealing for urban professionals to trend-conscious shoppers. It is focused on providing an engaging and consistent shopping experience, both online and in-store, across India’s major cities.

The Challenge

Translating a strong online presence to an equally efficacious offline experience

When a digitally native brand like The Bear House enters physical retail, they don’t face beginner branding issues, but they do encounter unique execution challenges. The Bear House stores needed to be a physical extension of their digital-first identity.

• Challenge 1: Brand consistency The Bear House had mastered storytelling through design, UX, and brand voice online. Replicating the premium brand presence into their physical spaces required a smart solution.
• Challenge 2: Physical presentation Their flagship stores had to embody the same minimal, polished identity built online. Static posters or mismatched displays could easily dilute that perception.
• Challenge 3: Driving foot traffic Despite a strong online following, walk-ins weren’t guaranteed. From day one, The Bear House meant to convert local foot traffic into customers.
• Challenge 4: Promo sync & analytics Online, updates are instant. Offline, they can be clunky, unless planned for in advance. The brand needed performance visibility to ensure the proper alignment of their online and offline store performance.
• Challenge 5: No retail campaign playbook Their marketing team knew digital—but retail required a different rhythm. This meant a solution that could help them bridge the gap and build store-ready workflows from day one.
• Challenge 6: Staff dependency In a physical store, the brand had to ensure that the store would carry key product information, styling content, and seasonal highlights, reducing pressure on the store staff to verbally replicate the website.

The Solution

Rolling out Pickcel digital signage from day one

Rather than retrofit old retail practices, The Bear House decided to employ Pickcel-powered screens that could mirror their web experience in-store and scale as they grew. They launched their first stores with a digital signage software built in.

From the centralized dashboard, The Bear House marketing team could now:

• Manage and sync content across all stores.
• Automate promo changes without waiting for on-store staff
• Tell brand stories with zoned layouts and scheduled storytelling

The Outcome

What changed on the ground with The Bear House store displays in place?

• Faster turnaround time: Campaign setup went from days to minutes.
• Stronger on-brand experience delivery: In-store screens now mirror the online tone and visual identity.
• Increased team efficiency: Less manual work, more marketing agility.
• Better customer engagement: Improved customer attention, stronger retail walk-ins.

By launching with Pickcel digital signage, The Bear House store displays became an extension of their digital storefront. And as the brand scales across cities, stability is non-negotiable. Pickcel ensures high screen uptime, content security, and seamless remote access, built to support retail at scale.