Question 1

What is a retail digital display?

Accepted Answer

Retail digital displays or retail advertising signs are strategically placed in various spots throughout the store to display relevant advertisements. They usually have a specific message and can either be highly visual or written. Businesses use these displays to show relevant messages that will draw the attention of potential customers. The signs are also used to inform customers about special offers and deals, product recalls, as well as other promotional campaigns.

Question 2

Are my information and content secure?

Accepted Answer

Yes, all your business data, graphs, confidential information, videos, images, and other details are secure in a cloud-based environment. You never have to worry about the security of your data at Pickcel.

Question 3

Which file formats do you support?

Accepted Answer

We support files in video (all except flash) and image (JPEG, Gif, Png) format. You can send your files in these formats. In case of any difficulty, feel free to contact us.

Question 4

How does digital signage help in the retail business?

Accepted Answer

With a digital signage solution from Pickcel, you can attract your set of audiences effectively and efficiently. You can make internet communication and let your customers know what better you can provide. No doubt, retail digital signage has enhanced businesses and the way they interact with their customers.

Question 5

What signage is used in retail stores?

Accepted Answer

Retail stores use a variety of signage to attract, inform, and guide customers. This includes promotional displays, digital signage, departmental signage, price tags, and informational posters. Digital signage in particular is increasingly popular due to its ability to dynamically update content and engage customers with multimedia presentations.

Question 6

What are retail displays called?

Accepted Answer

Retail displays are often referred to as store fixtures, display stands, merchandising units, or point-of-purchase (POP) displays. These can range from simple shelving systems to elaborate, themed end-caps and interactive kiosks.

Question 7

How do retail stores display their merchandise?

Accepted Answer

Retail stores display their merchandise using a combination of shelving, hanging displays, window displays, mannequins, and interactive digital displays. The arrangement is typically designed to maximize product visibility and accessibility, encourage customer interaction, and align with the store’s branding and promotional strategies.

Question 8

What makes a display attractive?

Accepted Answer

An attractive display typically balances aesthetic appeal with functional design. Key elements include effective lighting, clear and engaging signage, thoughtful organization, and accessibility. Displays should capture the customer’s interest, reflect the brand’s image, and make the shopping experience intuitive and pleasant. Utilizing elements like color contrast, thematic storytelling, and interactive elements also significantly enhance the display's attractiveness.

DOOH Digital Signage: Smarter Solutions for Digital Out-of-Home Advertising

Benefits of DOOH Digital Signage

Public Information Updates

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Better Audience Targeting

Amplify the effect of dynamic visuals with Pickcel solutions

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Why Choose Pickcel for Digital Out of Home Advertising

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Frequently Asked Questions

1. What does DOOH digital signage mean?

2. How does Pickcel's software assist DOOH digital signage advertising networks?

3. Does Pickcel's DOOH digital signage work with various media players and operating systems?

4. Can I use Pickcel's DOOH software to run location-based ads?

5. What type of content may I put on Pickcel's DOOH digital signage?

6. How safe is Pickcel's DOOH digital signage solution which runs in the cloud?