The Client

DLF Mall, situated in Noida, India, is a comprehensive shopping, dining, and entertainment hub. The arcade is divided into five unique zones spanning seven floors for catering to customers of a wide variety. From Leisure Land's family-friendly entertainment options to Family World's diverse dining and kidswear offerings, DLF offers it all.

The Challenge

The operators encountered a significant challenge in creating and managing effective advertising campaigns for numerous brands within the mall to generate revenue. They aspired to deliver a dynamic, engaging advertising experience that captivates shoppers and passersby alike.

The Solution

Pickcel provided a comprehensive digital advertising solution for the promenade, deploying over a dozen screens, including digital pillars, LED signs, and video walls near the brand outlets where the ads were running.

The solution ensured seamless operation and management by offering dedicated Android players, providing flexibility and scalability for optimal performance. Additionally, the cloud-based platform streamlined content management and ensured smooth delivery.

Key Benefits

  • The mall monetized its advertising spaces, generating substantial revenue through brand partnerships and advertisements.
  • Shoppers enjoyed an interactive and visually engaging experience, creating a great ambiance.
  • The cloud-based solution allowed DLF to easily update and schedule content across all screens, ensuring that ads remained current and relevant.
  • Brands gained significant exposure and saw increased foot traffic to their outlets, resulting in higher sales.

The Result

With Pickcel's solution in place, the mall achieved remarkable results. The screens helped showcase ads from brand outlets like Chaayos and Superdry. Shoppers were captivated by the visually appealing displays, leading to increased foot traffic and engagement.

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