Choose Pickcel Over LG Supersign For Enterprise-Ready Features
Experience a flexible digital signage content management system that adapts to your business, without the limitations of legacy systems.

Impactful Results for Retail Leaders
Increase in Work Productivity
Better Information Retention
Boost Employee Engagement
Experience The Power Of Pickcel CMS
Why Is Pickcel CMS The Best LG SuperSign CMS Alternative?
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Enterprise-Grade Security
Your content, user data, and network access are safeguarded with the highest standards in digital security.

Pickcel Go App
Manage your signage content from your mobile– update, remove, or schedule displays on the fly.

Hardware-Agnostic CMS
Unlike LG's proprietary hardware dependency, Pickcel works across multiple screens, OS and media players.

On-Premise Deployment
Self-host Pickcel on your local servers for full data ownership, compliance, and customization.

Private Live Streaming
Run internal broadcasts with Zoom, MS Teams, and more– securely integrated with your digital signage.

Fully Customizable Features
Custom apps, industry-specific integrations, tailored UI/UX, everything built around your unique needs.

All Your Signage Insights In One Dashboard
- Pickcel's dashboard gives you real-time visibility into content playback, screen status, user roles, app usage, and performance metrics.
Pickcel CMS vs LG SuperSign
| Features | LG SuperSign | |
|---|---|---|
| Custom App Development | ||
| Hardware Compatibility | vendor‑agnostic | Only works with LG |
| Vendor Lock-in Risk | No. Works with multiple SoC & external media players | Limited to LG displays |
| Deployment Options (Cloud/on‑prem/hybrid) | Cloud, On-premise | Cloud, On-premise |
| Live Meeting & Screen Share (Zoom/Teams) | ||
| Real‑time Data Display (Power BI / Tableau) | ||
| Cross‑industry Integrations (ERP, POS, IoT etc.) | ||
| Dashboard & UI/UX Ease | Moderate | |
| Mobile App Access | Pickcel Go | |
| Interactive Display Support | ||
| Industry‑specific Solutions | (QSR, transport, etc.) | |
| Digital Menu Boards for QSR | ||
| Emergency & Live Override Features | Basic override | |
| Scalability & Global Rollout | Unlimited & cloud‑scalable | Hardware‑limited |
| Security & Compliance (SOC‑2, ISO) | Basic LG licensing | |
| Ease of Use & Management | Moderate | |
| Audit Log | ||
| Smart Tools Integration | (Canva, Slack, weather) | |
| 4K Media Support | ||
| Signage Content Templates | 100+ | ~100 templates |
| Multiple Slide Options | Slideshow mode | Playlists only |
| Emergency Real‑time Content Publication | ||
| Remote Troubleshooting of Media Players | ||
| Role‑based Access Control | Limited | |
| Faster Content Processing Time | cloud | Moderate |
| Digital Signage Analytics | Basic reports | |
| Media Filtering by Tags | ||
| In‑built Design Tool for Media Creation | (Artboard, Canva) |
Disclaimer: Pickcel is unaffiliated with LG, and this data is purely based on our web research. LG retains its trademark ownership. Users can validate our assertions by testing both products.
Pickcel Turns Every Screen Smarter

Etisalat
Etisalat partnered with Pickcel to power over 28,000 screens across 12,000+ SMBs in the Middle East. As part of its Business Edge solution, the telecom giant chose Pickcel's cloud CMS for its scalability, custom admin portal, and multilingual app integrations. The partnership enabled SMBs to manage signage, launch campaigns, and stream content, all with zero IT burden.
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Asian Paints
India's largest paint manufacturer, Asian Paints, used Pickcel's CMS to transform idle kiosk screens into dynamic marketing tools. Across 2500+ stores, Pickcel enabled content scheduling, language localization, and screen tagging for targeted campaigns. This helped maximize kiosk usage, enhance in-store branding, and engage customers even during non-interactive periods.
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