Novo Nordisk Upgrades Internal Comms With Pickcel's Workplace Digital Signage

Novo Nordisk is a global healthcare leader specializing in diabetes care and chronic disease management. In India, the company employs thousands across multiple offices. For an organization where innovation and trust define the culture, ensuring every employee stays connected with corporate goals, wellness initiatives, and HR campaigns is a strategic priority.

Despite a strong workplace culture, Novo Nordisk's internal communication was losing impact.

• Critical updates went unnoticed: Compliance reminders, wellness drives, and HR programs were buried in crowded inboxes or overlooked on static posters.
• Low participation and awareness: Missed updates translated into delayed compliance actions, under-attended campaigns, and weaker engagement with company initiatives.
• Inconsistent messaging: Different sites relied on ad-hoc methods, creating uneven employee experiences and a diluted brand voice.
• Scale strain: Managing communication across thousands of employees and multiple offices stretched HR resources, while IT teams couldn't afford an added workload.

Leadership needed a modern communication layer, a workplace digital signage solution that could break through daily distractions, deliver consistent updates, and scale without disruption.

To modernize employee communication without burdening IT, Novo Nordisk partnered with a signage partner to deploy Pickcel's digital signage software. The implementation was designed for speed and scale; kiosks were deployed across locations without disrupting day-to-day operations.

Project Specifications

• Deployment model: Cloud-first rollout across multiple offices with centralized control, enabling real-time updates and scheduling from one dashboard.
• Hardware & OS: Tower-type kiosks powered by Android digital signage, selected for reliability and seamless integration.
• Content strategy: Dynamic scheduling of HR announcements, compliance notices, wellness initiatives, campaigns, and event updates — optimized with multi-format support (videos, static content, tickers) for high visibility.
• Placement strategy: Kiosks positioned in lobbies, cafeterias, and other high-footfall areas to maximize employee reach.
• Security-first design: Built-in digital signage security safeguards to ensure only approved content is displayed, preventing tampering and maintaining compliance across all locations.

Novo Nordisk's offices transformed into modern communication hubs where important updates no longer went unnoticed. Wellness programs saw stronger participation, compliance messages reached employees on time, and HR campaigns became more visible and effective.

With Pickcel as their digital signage partner, Novo Nordisk established a workplace communication system that was consistent, engaging, and always-on, strengthening employee connection across all offices.