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Jan
Creative Communication in Employer Branding
It is said that we humans remember (create memories of) those situations/moments/ events that have engaged at least 3 out of our 5 senses – Feeling (Touch), Taste, Sight, Smell & Hearing (Sound). In this era of information overload, could we then apply the above techniques to our critical communication, and gain that elusive mind space of our target audience? Yes. It is possible. Almost 90% of all official communication has at least two of these sense(s): Sight – Visual, Hear – Background noise, or Feel – Words (tone of voice).
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