How to Reword Long Messages into Concise, Effective Digital Signage Copy?

Nearly two decades back, people used to give around two and a half minutes of attention to a screen before switching to the other. However, nowadays, the attention span has been reduced to only a few seconds. According to Time Magazine, the average human attention span has dropped to 8 sec. This fact holds key significance for those who create content for digital signage.

Now, when people are spending barely a few seconds on consuming a message, you must try to stay concise. From businesses and schools to healthcare providers and retail stores, everyone should adopt this strategy to communicate quickly and efficiently. However, the question is, what do you need to do to reword long details into a short yet effective digital signal message?

Well, the answer lies in this guide. Let’s learn how you can restate lengthy messages to achieve brevity and clarity at the same time.

Effective Techniques to Reword Long Messages into Brief Text

Rewording long content to make it concise yet engaging is not a difficult task. All you need to do is be creative, attentive, focused, and utilize the potential of technology. Here is how you can turn dull, lengthy content into an easily digestible digital signage copy:

Identify the Key Message to Convey

The first step you need to take when rewording text is to identify the core message you want to convey. Early recognition of the key point enables you to keep your copy focused on what matters the most. So, review the source text carefully and figure out

• What’s the main idea?

• What’s the key action?

• What’s the primary value?

Once you are clear about what to communicate, it will be easy to stay to the point. Otherwise, you may extend the message unnecessarily. The better you decide on the core things to address, the more attention-grabbing your copy will be.

Cut the Filler Words Where Suitable

One main thing causing your digital copy to become long could be the presence of filler words. Whether you write content by yourself or have a dedicated writer, there are chances that you or the writer use extra phrases unintentionally. Since digital signage requires messages to be crisp and straightforward

• Remove words like very, just, really, etc.

• Make less use of adjectives and adverbs.

• Avoid overdescribing the qualities of things.

Remember, cutting such words will not change the core meanings. Instead, this practice will make the text more appealing by communicating the idea straight to the point.

Use Strong & Direct Verbs for Brevity

Rewording is not all about replacing synonyms; instead, it also involves identifying the use of inappropriate verbs that lengthen the message unnecessarily. This approach acts like decluttering your copy to make it clean and worth reading. For instance, you can

• Substitute “decide” in place of “make a decision.”

• Replace “Let’s begin” with “Start.”

• Use “buy” instead of “make a purchase.”

Using direct verbs makes your sentences punchy and energetic. On the other hand, weak verbs attract the readers less and confuse them. Therefore, when restating your digital signage copy to bring effectiveness and conciseness simultaneously, consider using strong verbs.

Replace Long Phrases with Shorter Ones

Another brevity-focused rewording technique you can use is to identify long phrases and trim them. For example, why write “due to the fact that” when you can simply state “because”? You can see the significant difference that shortening phrases makes. This method enables you to

• Cut the overall length of your message.

• Make your message direct for maximum appeal.

• Increase readability and clarity in your copy.

One thing you need to keep in mind is that you shouldn’t make excessive replacements. Instead, prefer those that really add conciseness and value to your content. This will ensure that your copy gets the attention of most of the target audience.

Get Your Hands on a Digital Rewording Tool

Digital tools like online reworder can greatly help you to turn your boring text into an attention-grabbing copy. By introducing new vocabulary and improving sentence structures, they can breathe new life into your content. So, along with manual effort, you must rely on technology to reword whatever text you want.

Furthermore, some digital signage software includes AI-powered message support, which improves the textual content automatically. These tools can optimize messages for higher engagement, provide well-timed rewording recommendations and analyze language for clarity.

These tools can help you:

• Improve word choice in your copy.

• Refine complexities of sentence structures.

• Change sentence voice, like from passive to active.

• Adjust the length of the message automatically based on the size and visibility of the screen.

Once you pass a long paragraph through such a tool, you will get a freshly written piece of text. Then, you can evaluate its overall quality and make necessary edits if needed. Mostly, the output of rewording tools barely needs further editing.

Use Numbers and Symbols Wisely

When restating a copy for digital signage, consider quantifying things. The numbers add interest to the text and make it more appealing. They catch the eye and deliver the information quickly and effectively. Along with that, you can also use special symbols where suitable. Both these techniques are useful to cut word count. So, read the source text and

• Replace words with numbers where possible.

• Use the signs, like %, &, #, and @, where needed.

• Remember to use the right numbers in the text.

An important thing to consider in this regard is that you should avoid overusing symbols. Since the content to be advertised on digital screens needs to be clear, you must avoid stuffing too many numbers and characters.

Balance Personalization & Conciseness

Personalization of your ad copy is no doubt important. However, don’t compromise the message length to align text with your audience. Instead, adopt a balanced approach and try to personalize content while staying concise. Some essential considerations in this regard are that

• RGet straight to the offer or desired action.

• Avoid long region-based phrases & idioms.

• Keep the language simple to be accessible to everyone.

A balance between personalization and brevity ensures that the message feels friendly but remains short. Such copies are more likely to impress people and compel them to do what you want from them.

To Sum Up

In short, making your digital signage copy short and compelling is possible through comprehensive rewording. But for that, you need to learn effective techniques to reword text while staying concise. By now, we hope that you have familiarized yourself with all the efficient rewording strategies. Now that you know what to do, converting a lengthy copy into its shorter yet more appealing version doesn’t have to be difficult for you.