Sep 19 2025
8 min read
August 11, 2025
8 min read
ALL
CORPORATE
Businesses have many means of communication at their fingertips, especially for one-to-one and group conversations. However, many are finding that interactive digital signage screens for mass communication are proving to be a useful asset for encouraging staff participation and increasing the visibility of key messages, real-time updates, and team analytics.
Wondering how exactly this is the case? Read on to discover five ways interactive digital signage encourages staff participation.
Interactive digital signage solutions, as referred to above, utilizes communal screens in locations of high visibility in order to bring messages, urgent updates, news, and analytics to groups of employees instantly. Connected to a centralized PC, an employee can upload interactive digital signage content that is then sent out to all of the connected screens simultaneously.
Businesses can set up a number of interactive digital signage networks in order to make the most of this, enabling business-wide digital signage networks to work alongside team-specific networks. Team-specific networks are perfect for providing a given team with real-time analytics, increasing the specificity and range of messages that can be displayed on interactive digital signage screens.
Digital signage is a technology which, like cloud computing or the advent of AI for recruiting, has the potential to transform your workplace for the better.
Interactive digital signage screens need to be placed in locations where many employees can see them at the same time. Common rooms and break rooms are great places for generalized messages to be displayed, such as business-wide targets, general announcements, and urgent safety messages.
Digital signage screens can also be placed throughout employee workspaces—particularly if you are looking to invest in department or team-specific digital signage networks. Departments and teams can decide on the locations and content provided by their own networks in order to maximize staff participation.
Depending on the size of the room and the number of employees in a given business, it might be a good idea to invest in multiple interactive digital signage screens so that they can be positioned throughout a room.
This will provide extra visibility and ensure that the messages reach a large number of employees; however, too many screens may be off-putting or distracting for employees, so it’s important to strike a balance when implementing visual communication.
Now that we’ve taken a look at what interactive digital signage is and where screens can be placed to increase visibility, let’s take a look at some of the ways that digital signage can encourage staff participation and help your business thrive.
Employee of the Month displays are a powerful employee recognition tool, motivating staff by offering both a short-term goal and public acknowledgment of hard work. When paired with digital signage screens, these programs gain extra impact boosting visibility for winning employees and making the award more desirable and prestigious.
Businesses that adopt either department or team-specific digital signage networks can run several employee of the month schemes simultaneously, with both business-wide and team/department employee of the month awards.
By increasing the number of awards, employees will have an increased chance of receiving recognition, increasing staff participation in the award scheme by several orders of magnitude.
By embracing employee award schemes across several digital signage networks, both business and team leaders can recognize individual employees for their hard work. This enables the best performers in the entire business to receive recognition for their contributions, whilst also allowing for team leaders to reward members of their own team for achieving more specific goals.
By presenting these awards on interactive digital signage screens, employees across the business will be reminded that hard work pays dividends, inspiring the workforce and driving productivity.
Messages that reinforce the workplace culture and business ethos can also be displayed across the business to foster a culture of staff participation.
Whether they take the form of reminders to employees about lateral communication policies, examples of employees who have gone the extra mile to help other members of staff, or other office signage ideas, reinforcement of the business culture helps employees buy into the company ethos.
Without this visibility, workplace culture commitments can often amount to little more than extra paperwork, which doesn’t have a considerable effect on the day-to-day routines of employees. Corporate digital signage helps to mitigate this by ensuring that employees get regular reminders of business culture so that they can carry it with them into their working day.
This will help to increase staff participation in the culture, and by extension encourage productivity and employee satisfaction. Digital signage networks will ensure that these messages are regularly viewed by employees, increasing the visibility of workplace culture and enshrining it as a central tenet of your business.
The speed and efficiency of workplace communication that interactive digital signage screens provide will also help to increase staff participation.
Staff that have the latest business updates readily available to them can work more efficiently, as they’ll know which specific tasks need to be prioritized based on the progress of various projects across the business.
This is particularly helpful for cross-department collaboration, as digital signage can help to coordinate teams based on workload. For example, if a specific team has a reduced workload, and they notice on the digital signage that another department needs some support, team leaders can direct their staff to help out.
This increases business efficiency and cooperation, enabling decision makers to allocate resources to improve performance. In turn, this can help to foster a genuine sense of camaraderie and allow team leaders can act on their own initiative due to the ready availability of department workload data.
For some businesses, particularly warehouses and manufacturing centres, the efficiency and speed with which messages can be broadcast on digital signage screens can provide significant benefits to employee safety.
Warnings concerning issues such as leaks and spillages on the warehouse floor, faulty equipment or other hazards can be quickly broadcasted to large numbers of employees. Digital signage displays can be placed at the entrances to specific zones of the warehouse or factory floor to ensure that employees can keep themselves and their colleagues safe from harm.
Likewise, supermarkets can use interactive digital signage screens in staff-only spaces to inform employees of shelves that need to be restocked or spillages that need to be cordoned and cleaned.
Pairing this with pre-existing tannoy systems can increase message visibility and make the workplace more accessible for employees who have difficulties with their hearing, aiding staff participation levels.
Another means by which interactive digital signage screens can enhance staff participation is by displaying analytics and performance graphs. These graphs can help to show progress towards business-wide or team-specific goals, providing visual aids that help employees to get a handle on business performance.
Similar to the benefits provided by broadcasting employee of the month achievements and workplace culture reminders, by working to make data more visible, business leaders can provide employees with key statistics and shared goals that they can rally around.
By encouraging this kind of staff participation, employers provide a powerful resource that can have dramatic impacts on collaboration and employee investment in the workplace culture.
Interactive digital signage is great for advertising for staff-run clubs and employee benefit schemes.
By increasing the visibility of staff-run clubs (such as running clubs, five-a-side football teams or joint pilates sessions), employers can help employees strengthen their relationships with one another and encourage teamwork and communication skills.
Since these clubs are staff-led initiatives, giving them greater visibility is a highly cost-effective employee engagement strategy that boosts satisfaction and participation. Many of these clubs also promote exercise, helping employees stay healthy, energized, and performing at their best.
Similarly, by increasing the visibility of employee benefit schemes, employers can hope to encourage employee satisfaction and personal investment in the business although this will require resources from the business in order to be maintained.
The added business involvement required for employee benefit schemes should also lead to better results in terms of employee satisfaction when compared with staff-run clubs, since employees will be aware of the fact that the business itself is investing in their satisfaction.
Overall, interactive digital signage provides many notable benefits for encouraging staff participation, particularly when it comes to facilitating collaboration, investment in business culture, increasing corporate communication efficiency and advertising staff benefits and bonding opportunities.
The benefits of interactive digital signage screens are amplified through seamless digital signage integration, allowing multiple networks to work together and encourage participation at several levels within a business.
When specific teams and departments are allowed to run their own networks alongside a business-wide digital signage infrastructure, the benefits that they afford can be compounded for increased effectiveness. This provides a fantastic tool to business owners who are looking to increase interconnection and strengthen collaboration amongst their workforce.
Sep 19 2025
8 min read
Sep 16 2025
10 min read
Sep 15 2025
8 min read
Sep 8 2025
9 min read
Take complete control of what you show on your digital signage & how you show it.
Start Free Trial Schedule My Demo