5 Examples of Gamification in Corporate Training in 2023

A depiction of gamified training activities used in corporate settings.


Gamification is the new frontier in corporate training. This blog will uncover some of the tried-and-true techniques for gamification in corporate training. We will also discuss companies using gamification in corporate training via digital signage and other engaging media.

Let’s begin.

1. Scenario-based gamified simulation training

Real-world work scenarios can be simulated with gamified training. In a controlled environment, employees can gain skills necessary for their roles and learn the impact of their decisions at work.

For scenario-based learning, companies use gamified simulation training techniques like:

  • Role-play training

  • Augmented reality

  • E-learning gamification

Salesforce recently leveraged a hunting game to improve compliance among its employees. They engaged users to explore other aspects of the platform and understand compliance in real-world scenarios.

Salesforce dashboard tracking employee compliance in real world scenarios
Source : Venturebeat

The participants went from being “chicken hunters” all the way up to “big game hunters” as they interacted at different levels of the game. Their compliance rates eventually increased up to 40%.

2.Virtual reality gamified training

The virtual reality tidal wave is real. Companies are leveraging VR as a key tool for corporate learning games. Global majors such as Accenture are buying hundreds and thousands of headsets for training their teams. Retention rates in such companies have already gone up by 75-90%.

An employee using virtual reality headsets for corporate training exercises.

Geographically dispersed teams are widely using VR meeting places and training tools to bridge the gap and build cohesive teams. Several corporates are using VR to improve their code of conduct training putting employees into situations that test their ethical and decision-making skills.

3.Gamification for quizzes and feedback

Rolling out gamified quizzes is a great way to test your employees’ skills and collect feedback through surveys. Global companies often use digital signage with interactive features like games and puzzles for engaging their employees better.

Plantville, a gaming platform launched by Siemens in 2011 took gamified simulation training with digital signage to a new level. It proved 10 times better than instruction manuals and lengthy training videos. Interactive leaderboards along with a fun narrative made the platform a rip-roaring success.

Watch the platform in action.

4.Rewards & Leaderboards

You can always spur friendly competition among employees by introducing reward points, animated leaderboards, and other audio-visual features. Make use of interactive digital signage software to combine these features into micro-lessons for your corporate gamification training.

An employee reward points leaderboard in a company.

Companies often use digital signage to display these leaderboards in common areas or on individual screens. You may also include the following strategies to make your gamified training programs a success:

  • Set quotas for individual teams and give reward points for meeting targets

  • Get employees to enroll for your loyalty programs and distribute prizes and giveaways (punch cards, badges, etc.) once the goals are attained

The technique pays off when you have well-curated learning portals with customizable learning paths for employees.

5.Effective storytelling

A key tool to add a fresh spin to gamification in corporate training is realistic storytelling. Story-based learning can provide an immersive experience for trainees. A well-planned narrative always adds an element of interest and curiosity and helps people learn work-related stuff in a fun setting.

Siemens story-based learning game Plantsville for employee training in plant operations.
Source : Near Life Tech

Let’s go back to the example of Siemens again. When they launched Plantville , they introduced a character called “Pete, the Plant Manager” for training employees on the best practices in plant operations. They built a compelling storyline around this character who faces challenges throughout the game, addresses them effectively, and bags the “Plant of the Year” award in the end. This was followed by fun dialogs between Pete and his trainees where he offered suggestions on running a plant successfully.

Learning and development gamification teams should use interactive storytelling techniques to connect with learners effectively.

Companies Using Gamification for Training: A Few Examples

A Gartner study on gamification in corporate training claims that companies using gamified training have 250% higher growth compared to the ones that don’t. The following corporate gamification examples made the headlines in recent years.

Cisco: Gamified Social Media Training Program

Back when Cisco introduced its Global Social Media Training Program , the leadership team wanted the employees and contractors to improve their social media skill set. The program had 46 courses, and it was challenging to figure out the best learning path. To solve this, Cisco incorporated three gamified levels:

  • Specialist

  • Strategist

  • Master

To progress to advanced levels, users have to complete a definite number of learning modules and demonstrate skills. They added a mix of healthy competition, team challenges, and collaboration to fire up motivation.

Post gamification, 650 Cisco employees had taken up over 13,000 courses. This number continues to grow.

Deloitte: Gamified Leadership Training with Badgeville

To engage a higher percentage of senior executives for leadership training, Deloitte developed a gamified curriculum in collaboration with Badgeville, a behavior platform company. They implemented three gamification elements to make the program fun yet educational.

Deloitte's gamified curriculum for leadership training interface.
Source : Deloitte
  • Rank & Rewards: The executives earned points and achievements when they demonstrated high-value behavior.

  • Missions: The game had missions, milestones, and challenges to keep the learners on track and complete their monthly learning goals.

  • Leaderboards: According to their level of contribution, skill, and engagement in Deloitte’s 12 key development areas, the executives could compete among themselves to become experts in those areas.

At every stage, the executives could view on dashboards how their leadership approaches shaped the culture at Deloitte.

Deloitte's gamified curriculum for leadership training dashboard.

Source : Deloitte

Companies using gamification for training often display leaderboards on corporate TVs positioned in prime locations within the office premises. Leveraging digital signage for this purpose helps celebrate wins and popularize gamified training programs.

PwC’s Multipoly Next: A Gamified Recruitment Drive

As a part of their recent spring recruitment campaign, PwC Hungary launched Multipoly Next, their enterprise simulation game. The aim was to simulate the real-time feel of being a PwC employee. Each participant had to carry out various missions and perform a set of tasks such as:

  • Product training classes

  • Joining online communities

  • Interacting with mock clients

On attaining a milestone, the player received a point and was one step closer to receiving a job offer.

Check out the demo of the gamified simulation in this video.

Notch a Win with Gamified Training: How Pickcel Can Help

When it comes to corporate learning games, companies often throw spaghetti at the wall to see what sticks. This proves counterintuitive. What works for one company may be a waste of time and money for another. So invest wisely.

No matter the approach, the secret sauce is one: to make your training programs engaging. Utilizing digital signage for corporate to display upcoming programs, learning modules, winners, and rewards has proven effective for global companies.

Pickcel has worked with top organizations to amp up their gamified training with the right use of digital signage. If you’re ready to set an example with a power-packed gamified training program, get in touch with our experts.

Start a free trial or schedule a demo today.

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Esha Panda

Esha is an engineer-turned-marketer managing the development, delivery, and promotion of brand- and product-centric content. She has bagged the prestigious accolade -Most Influential Content Marketing Professional - Top 50 two years in a row. When she is not writing, editing, or ideating, Esha loves to trek, paint, and watch movies.

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